Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Nadine Lustre and Bea Alonzo present Oppo’s nature-inspired Reno11 Series 5G ad
MANILA, PHILIPPINES — Offering an exclusive first look at the OPPO Reno11 Series 5G, brand ambassadors Bea Alonzo and Nadine…
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FairPrice embraces the dragon spirit of kindness in Chinese New Year campaign
SINGAPORE — This Chinese New Year, supermarket chain FairPrice and creative agency Homeground United resurface the legendary story of the…
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Serviceplan Middle East hijacks Google photos to unveil the new BMW iJack
DUBAI, UAE — When it comes to electric vehicles in the UAE, data shows that public charging stations are the…
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GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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This week’s top campaigns include mazes unlocked by cookies, sex advice from the Australian government, and an acid attack ‘look book’
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Xiaomi transforms security tech into Mumbai’s animated explorer
MUMBAI, INDIA — The emergence of Computer Generated Imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive…
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The ad industry’s Super Bowl betting season is back with Initiative’s Marketing Multi
SYDNEY, AUSTRALIA — Media agency Initiative has once again called for the industry to put their figurative money where their…
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The Misfits Camp prove that a different type of AI can do wonders for the creative industry
MANILA, PHILIPPINES — While the emergence of artificial intelligence has threatened most jobs in the past year, it must embraced…
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British photographer Rankin creates ‘Tear Couture Look Book’ to help end global acid violence with McCann Health London
LONDON, UK — Acid Survivors Trust International (ASTi) has enlisted the help of renowned British fashion photographer Rankin on a…
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Apl.De.Ap, Bitto collab with GCrypto for phygital art launch
MANILA, PHILIPPINES — The Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia,…
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Leo Burnett Singapore and Beam Suntory tell a daring odyssey in special Lunar New Year packaging
SINGAPORE — Ushering in the Year of the Dragon, creative agency Leo Burnett Singapore and beverage company Beam Suntory present…
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Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
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