Campaign Spotlight
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Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees
PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organicgrowth, first on…
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Hello bank! goes ‘online and better’ in new campaign by Marcel that underlines no compromises with the digital bank
PARIS, FRANCE — With the increasing digitalization of banking practices, online banking will increasingly become “THE” bank for independent customers…
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Midea turns Icelandic winter into a Hawaiian Paradise
KLEIFARVATN, ICELAND — At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed…
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Publicis•Poke and Renault UK imagine how cars play in the collective future
LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink…
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A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
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Duolingo offers buckets of Fried ‘Chicken’ in exchange for learning sessions during the holidays
TOKYO, JAPAN — Consistency is key when learning a language; that’s why Duolingo doesn’t spare any effort in reminding its learners to do their lessons…
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Singapore’s Land Transport Authority rolls out awareness campaign for electric vehicles with The Secret Little Agency
SINGAPORE — The Land Transport Authority (LTA) unveiled the first of a three-part series of films to demonstrate electric vehicles…
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La América gets Argentina’s biggest beer brand Quilmes to let customers pay what they want
BUENOS AIRES, ARGENTINA — The Argentine agency La América presents its new work for ABI and its local beer Quilmes.…
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McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
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DermapenWorld and Cutwater redefine skincare norms with ‘Nothing Routine’
MELBOURNE, AUSTRALIA — Skincare brand DermapenWorld and creative and media agency of record, Cutwater, have teamed together to launch an…
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Liseberg’s Peak Fear Experiment yields surprising results in the search for optimal recreational fear
GOTHENBURG, SWEDEN — The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on…
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TBWA\Helsinki shows domestic violence imagery in ‘Silent Night, Violent Night’ campaign
HELSINKI, FINLAND — Finland is the second most dangerous place for women in the European Union where one in three women experiences intimate partner…
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KFC bucket billboards shine across Bangkok, reinventing the ‘free delivery’ experience
BANGKOK, THAILAND — Keeping its high-energy spirit burning bright right up to the very end of the year, KFC turns…
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