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Amoy ignites ‘Chilli Shock’ with rapper Billy Choi in new campaign
Amoy Food Ltd., a famous local sauce brand with over 110 years of history, is launching the Amoy Handmade Stir-Fried…
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inDrive reimagines the school run as a space for meaningful conversations
Mobility platform inDrive has launched a new campaign that reframes the daily school commute as a meaningful opportunity for parent-child…
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Esky taps creator collective for TikTok-first outdoor campaign
Iconic Australian brand Esky is leaning into the power of creator-led storytelling for the launch of a new social-first campaign,…
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adobo Magazine, GIGIL push back on AI sameness with handcrafted visuals for this year’s adoboLIA Young Creative Competition
AI has quickly become the industry’s default creative tool. It is fast, accessible, and increasingly capable. But as more people,…
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G42, R/GA debut Alpha.G42.ai, reimagining the web as an intelligent interface
R/GA, the creative innovation company, today announced the launch of alpha.G42.ai, a world-first Generative Interface created for G42, a global…
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O Boticário launches ‘Code Her’ to combat AI-driven image manipulation against women
In Brazil, reports of misogyny, violence, or discrimination against women increased by 224.9% compared to the previous year. This data…
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Instamart’s Hyderabad ‘Mini Gold Rush’ turns heads online
If your social media feed this week showed people digging frantically by a city lake, you weren’t alone. Videos from…
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Waves of Will: How Dentsu Lab and NTT Turn brainwaves into performance
Dentsu Lab, in collaboration with technology partner NTT, has unveiled Waves of Will – a groundbreaking creative technology project that allowed Breanna…
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Decathlon Thailand reimagines Valentine’s Day with heart-healthy twist
Decathlon Thailand has reworked one of the most familiar expressions of love and care, into a simple but lasting reminder…
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Kärcher India pushes ‘True Clean’ with Manual vs Mechanised Campaign
The recent campaign launched by Kärcher India is known as “True Clean” and encouraging consumers to move beyond traditional cleaning…
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RSPCA Pet Insurance rolls out ‘We Know Animals’ platform with Saatchi & Saatchi Australia
From accidental “accidents” to eating things they definitely shouldn’t, pets have a talent for keeping their owners constantly on their…
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BYD’s ‘Millionaires’ campaign film reframes EV affordability
The “Costs Little to Go Far” campaign gets a second film, now starring the super rich. Rising gasoline prices continue…
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Samsonite launches QUANTHOM series with gravity defying campaign
Samsonite is proud to announce the launch of the QUANTHOM series, a collection meticulously engineered for the modern professional. Designed…
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