Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cutwater and Intuity Medical hilariously prove that blood sugar monitoring has never been easier
FREMONT, USA — Intuity Medical, a medical technology company with the mission to simplify diabetes management, and creative and media…
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BBDO Guerrero spotlights Anne Curtis and how she’s able to do more with BPI
MANILA, PHILIPPINES — With Filipino consumers becoming more conscious about financial literacy, finding the right bank that supports their goals…
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A new reveal film for Call of Duty: Modern Warfare III announces the return of the franchise’s most infamous villain, Makarov
MANILA, PHILIPPINES — Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series, is…
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Itaú Unibanco and Galeria.ag use AI to celebrate women’s soccer as it should have been
SÃO PAULO, BRAZIL — To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused its latest ad campaign on…
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Angel One taps Prodigious and Publicis to ignite excitement for smart investing in India
MUMBAI, INDIA — Fintech company Angel One has set the stage for an investing revolution with the launch of its…
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L’Oréal Professionnel takes its first steps into the metaverse with Odyssea
SINGAPORE — Global professional hair care brand L’Oréal Professionnel, accompanied by its agency OK C’EST COOL, has launched a new drop “Odyssea,”…
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Nike and WKSH feature Chinese football star Wang Shuang to spotlight the power of today’s women footballers
SHANGHAI, CHINA — Nike, together with its long-term creative partner Wieden+Kennedy Shanghai, launched a series of football campaigns, including two…
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Leo Burnett and AqVerium champion renewable water resources through the Water Sustainability Score
MUMBAI, INDIA — Solving for water sustainability is the core agenda when it comes to sustainable development as it is…
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Wunderman Thompson Singapore helps the Ministry of Home Affairs strengthen safety in Singapore
SINGAPORE — In line with Singapore’s continuous efforts to sensitize, train, and mobilize the community in the event of a…
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House 337 takes adventurers through all the possible roads to experience with car rental brand The Out
LONDON, UK — Creative agency House 337 has created its first advertising work for the luxury car rental brand THE OUT.…
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The KFC Bucket Hat quickly becomes a viral must-have
BANGKOK, THAILAND — Last July, KFC Thailand’s Bucket Hat frenzy saw friends and family, young and old, flocking to their…
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R/GA launches first-of-its-kind web3 and NFT experience for Toyota Australia
MELBOURNE, AUSTRALIA — Breaking new ground to drive ongoing engagement for customer loyalty, R/GA has helped launch a first-of-its-kind Web3…
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Bukas redefines what it means to be ‘walang hiyang estudyante’
MANILA, PHILIPPINES — Bukas, the tech-enabled education financing platform under its parent company ErudiFi, has consistently advocated for students who…
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