Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Zhaori Weipin celebrates 20 years of sustainable farming with ‘Veggie Beethoven’ concert, led by Grammy-winning Dana Leong
BEIJING, CHINA — In partnership with independent agency F5 Shanghai, Zhaori Weipin, a renowned Chinese circular agricultural brand, marked its…
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‘Future you will thank you,’ says AXA UK’s latest Masterbrand campaign by Fallon UK
LONDON, UK — AXA UK reveals its new Masterbrand campaign, “Future You will thank you,” including media partnership with Channel…
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Folk Wunderman Thompson honors the heart of the Irish rugby team in this Vodafone spot
DUBLIN, IRELAND — To celebrate Vodafone’s sponsorship of the Irish rugby team ahead of the Rugby World Cup, Folk Wunderman Thompson has…
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The Mannerheim League for Child Welfare and TBWA\Helsinki tackle urgent need for child safety in the age of AI
HELSINKI, FINLAND — The Mannerheim League for Child Welfare (MLL), in collaboration with TBWA\Helsinki, has released a powerful short film demonstrating the…
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KFC Hong Kong gamifies taking breaks with Bucketverse VR
HONG KONG — KFC Hong Kong has launched “Bucketverse VR,” a fun gaming experience designed to offer people in Hong…
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Foodpanda and Tellscore launch ‘Amazing Thailand’ campaign to unleash Thai tourism and cuisine as an ‘unstoppable soft power’
BANGKOK, THAILAND — Foodpanda and Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft…
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KFC Thailand collaborates with fellow big-name brands to give moms a break on Mother’s Day
BANGKOK, THAILAND — This Mother’s Day in Thailand, KFC wanted moms across the country to have the much-needed break they deserve in…
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The Region of Valencia teams up with Serviceplan Spain to launch immersive tourism campaign
BARCELONA, SPAIN — New technologies, artificial intelligence, virtual friends, and increasingly immersive video games are taking us further and further…
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Samsung Electronics rolls out ‘Bespoke Rugs’ by Cheil Worldwide to make sure big purchases can fit in small homes
SEOUL, SOUTH KOREA — Samsung Electronics promotes its lineup of BESPOKE home appliances with a limited edition of rugs specially designed in…
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HSBC Credit Card teams up with Wunderman Thompson to elevate rewards to new heights
SINGAPORE — HSBC Credit Card and Wunderman Thompson have unveiled the first-of-its-kind RewardCash Red Hot Auction. With over 300 participants, this unique event is…
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The Juans and SB19 unite for TM’s first-ever anthem
MANILA, PHILIPPINES — Since their successful music collaboration for TM FunPasko in 2020 and 2021, and the heartwarming hit Push…
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Chimp&z and PayU use AI imagery to bring people together
MUMBAI, INDIA — Payment and business solutions company PayU has launched an enthralling Independence Day campaign #FreedomOfPayment that resonates with…
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Tributes to women’s football, KFC Thailand’s viral fashion accessory, and more ads that stood out this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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