Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ogilvy and Coke Studio celebrate the story and music of India
MANILA, PHILIPPINES — The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Their search…
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St Luke’s and Ocado showcase unlikely moments of shopping inspiration
LONDON, UK — A preschool play, a life drawing class, and a terrible date are among the moments when Ocado…
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Castore and FCB London use Andy Murray’s hip x-ray to prove a point in sport
LONDON, UK — Premium British sportswear brand Castore has launched the latest OOH activation for its “Summer of Sport” campaign. Working with creative…
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A touch of humanity: Inside Cheil Worldwide’s Grand-Prix winning ‘Knock Knock’
SEOUL, SOUTH KOREA — All around the world, domestic abuse is a problem oftentimes silenced by cultural nuances, inaccessible safe…
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Electriclime, Octagon call on young girls to ‘Play On’ in film about triumph for Standard Chartered Bank and Liverpool FC
SINGAPORE — Electriclime° have linked up with Octagon to produce a new film for Standard Chartered Bank and Liverpool Football…
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Introducing NepoBB: The groundbreaking search engine that uncovers the truth about nepotism
LONDON, UK — Prepare yourself for NEPOBB, a revolutionary search engine that will sweep the internet. The cutting-edge platform NEPOBB,…
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PLDT and Smart celebrate Pride Month by advocating ‘Every color, every you’
MANILA, PHILIPPINES — Embracing all employees and their identities, PLDT and Smart Communications emphasized “Every Color, Every You” in this…
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This week’s campaign roundup showcases our favorite Pride initiatives this month: Queer joy, right to care, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Design Bridge and Partners unveils stunning visual identity for world’s largest Duty-Free shop
HAIKOU, CHINA — Dubbed the largest single duty-free shop in the world, the new shopping complex’s visual identity and stunning…
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House 337 dares youth to surpass limits in new Royal Marines recruitment drive
LONDON, UK — The Royal Navy is reaching out to young people who thrive on pushing themselves as hard as…
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Gigil and Riotaso empower Metro Manila Pride attendees with free sustainable fashion initiative
MANILA, PHILIPPINES — Pride Month has always ignited a vibrant celebration of diversity, equality, and love. It is that time…
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Halal announces collaboration with Arthur Couvat on Peloton’s global rebranding initiative
AMSTERDAM, NETHERLANDS — HALAL, a leading creative production company based in Amsterdam, proudly announces its collaboration with multi-talented photographer and…
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MullenLowe Treyna and Quezon City launch ‘Right to Care Card’ for resident LGBTQIA+ couples
QUEZON CITY, PHILIPPINES – MullenLowe TREYNA has partnered with the Quezon City Government to launch the Right to Care Card…
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