Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Cadbury Dairy Milk shines light on the off-screen heroes behind beloved on-screen ones with ‘Thank You First Coach’
LONDON, UK — Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our beloved cricket stars with…
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Nothing comes close to the Hong Kong Sevens, says Cathay and Publicis HK’s thrilling campaign
HONG KONG — As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay has launched a campaign that’s designed…
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Ikea Singapore launches witty April Fool’s campaign that points to our ‘invisible’ yet convenient home solutions
SINGAPORE — Shoes upon shoes “conveniently” stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside “for…
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Feline athletes gear up for ‘The Gravy Race’ by Sheba and AMV BBDO
TENNESSEE, USA — At a time of year when sports are top of mind, the SHEBA brand is enlisting some of the…
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Durex Singapore launches Come Run night event as April Fool’s Day prank
SINGAPORE — This April Fool’s Day, Durex Singapore presents Come Run, an adults-only night run set to take place on…
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Fashion meets fortune with Myntra and Britannia Good Day’s ‘The bank of small wins’
MUMBAI, INDIA — While current trends such as shackets, cargo pants, and even denim-on-denim might be making waves, fashion ecommerce company…
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Adidas and Havas Middle East create the world’s first ‘female field’
DUBAI, UNITED ARAB EMIRATES — Many young Arab girls from conventional families grow up believing that sports are not for…
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Base Genesis and MullenLowe Singapore collaborate on environmentally-friendly joss paper solution
SINGAPORE — Startup Base Genesis has collaborated with creative agency MullenLowe Singapore to create the Eco Hell Note, a joss…
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Charmee guides young women through self-discovery with PAD-ibig Diaries
MANILA, PHILIPPINES — To help young ladies on their journey of self-discovery and girlhood, feminine protection brand CHARMEE has provided…
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VCCP London’s tiny campaign celebrates Cadbury Mini Eggs’ big impact
LONDON, UK — Cadbury Mini Eggs are big — so big, in fact, that they’re the UK’s biggest-selling chocolate egg…
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MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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Meet the Meowzer: a new perfect pet solution devised by Whiskas and Colenso BBDO
AUCKLAND, NEW ZEALAND — The whole world wants a dog. But what people are searching for tells a different story,…
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From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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