Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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McCann, MRM, and Craft launch ambitious digital OOH campaign for L’Oreal in Bangkok
BANGKOK, THAILAND — McCann Worldgroup Thailand agencies, McCann, MRM, and CRAFT have worked together to launch an ambitious digital OOH campaign…
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The Good Company launches SchizAwards to challenge schizophrenia portrayals in cinema
PARIS, FRANCE — Mental illnesses are a frequent source of fodder for film and series creators, fueling the collective consciousness. However,…
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Xbox and McCann London create seven audio-learning journeys to support children’s learning while gaming
LONDON, UK — Video gaming brand Xbox and creative agency McCann London have launched a category-changing product innovation, Beyond Xbox: Field…
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Oreo and LePub Amsterdam introduce ‘Trust the twist,’ a playful approach to everyday decisions
AMSTERDAM, NETHERLANDS — OREO, the distinctive American black and white cookie brand, has introduced its new brand platform, “Trust The…
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From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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‘Say yes to better’ health and wellness with Mannings and DDB Group Hong Kong
HONG KONG — Mannings, the largest health and beauty chain in Hong Kong, has launched a brand campaign in Hong…
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This testicular cancer awareness campaign uses football highlights to encourage self-checks
OHIO, USA — It is estimated that 8,000 to 10,000 men will develop testicular cancer every year, with 1 in…
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National Library Board, Singapore revives reading with gamified campaign by LePub APAC
SINGAPORE — In an era where technology and AI are often viewed as threats to traditional education and reading habits, the…
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Mercedes-Benz Thailand and TeamXThailand rally the ‘Benz’ effect in new campaign on Thais’ nickname trend
BANGKOK, THAILAND — Thai culture is renowned for its richness and depth, and nowhere is this more evident than in the…
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Boonthavorn collaborates with VML Thailand to inspire home creativity
BANGKOK, THAILAND — Popular Thai home improvement retailer Boonthavorn and creative agency VML Thailand have shown consumers just how easy it…
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Dentsu Hong Kong launches breakfast campaign on Café de Coral’s sustainability efforts
HONG KONG — Café de Coral, one of the biggest go-to restaurant chains in Hong Kong, has once againpartnered with…
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Pepperfry unveils ‘non-stub’ furniture for April Fool’s
MUMBAI, INDIA — Pepperfry, the leading online furniture and home decor destination in India, is adding a dose of humor…
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Lay’s and AlmapBBDO use AI in social experiment against sexism in football
SAO PAULO, BRAZIL — We know how latent Brazil’s “women in soccer” issue is today. Just like other topics that…
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