Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Marcel returns to Cannes now that it’s ‘Ok to talk about AI’
PARIS, FRANCE — Six years ago, at Cannes International Festival of Creativity 2017, Publicis Groupe (Euronext Paris FR0000130577, CAC 40)…
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TBWA\Singapore ends awkwardness with humor in public education campaign for SG Enable
SINGAPORE – SG Enable launches “UnAwkward,” an 80-second film aimed at raising awareness of social barriers for persons with disabilities…
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Musti Group celebrates Helsinki Pride Month by changing up national icon ‘Tom of Finland’ with our beloved pets
HELSINKI, FINLAND – The Finnish petcare brand Musti Group celebrates Helsinki Pride Week with a unique twist on the iconic Tom…
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Legacies are built by those who see beyond, says UOB Private Bank and BBH Singapore
SINGAPORE — UOB Private Bank has just launched a short film that showcases the power of a long-term vision and generational legacy produced by creative agency BBH Singapore. In…
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BNP Paribas and Sid Lee commemorate 50 years of partnership with the French Open
PARIS, FRANCE—– The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of…
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MBCS brings viral sensations to all-new Maggi instant noodles
KUALA LUMPUR, MALAYSIA — Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released its latest campaign…
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Tata Tigor celebrates Father’s Day with ‘The Special First Drive’ campaign
MUMBAI, INDIA — Tata Tigor launched a heartwarming campaign in celebration of Father’s Day. “The Special First Drive,” captures the…
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Merkle bridges inspiration and creation together for Lenovo’s next-generation ThinkStation
SINGAPORE — Dentsu’s leading data-driven customer experience management (CXM) agency, Merkle, has created a landmark global campaign launch, “THINK ANYTHING. MAKE…
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Vivo launches AI-powered communication cards for people with autism
SAO PAULO, BRAZIL – There are 2 million people with autism in Brazil who have difficulty in communicating with their families and, consequently,…
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Petcare leader, Hartz, shows ‘Unconditional Love’ for furry friends in latest campaign
SAN FRANCISCO, USA — Petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco…
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Moderna Japan and Grey Tokyo gift back lost moments of youth that Covid-19 stole
TOKYO, JAPAN — Pharmaceutical and biotechnology company Moderna Japan has launched the “SAVE YOUR HOPE PROJECT,” which brings back the lost…
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This week’s campaign faves urge you to find the drama in everything, dance with NewJeans, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Degree empowers movers with nonstop protection and Crash Ads innovation
LONDON, UK — Degree, also known as Sure in the UK and Rexona in the rest of the world, believes…
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