Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Our favorite ads elevate Southeast Asian street culture, turn traveling into a literal horror movie, and celebrate women changemakers
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Saint Elmo’s raises awareness for Long Covid Symptoms by infecting characters in popular video games
MUNICH, GERMANY — Even though Covid-19 as a global health emergency was declared over at the beginning of May, it…
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Bridgestone MEA and Serviceplan Middle East release catchy ‘The Lane Change Song’ to aid in road safety
DUBAI, UAE — Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab…
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OKX works with BBDO New York to rewrite the system with Web3 technologies
SEYCHELLES, EAST AFRICA — OKX, the leading self-managed Web3 wallet app and a presenting partner of Tribeca Festival, has launched…
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Leopold Museum’s ‘A Few Degrees More’ transforms popular artworks into warnings of climate change
VIENNA, AUSTRIA — Austria’s leading art institution – the Leopold Museum in Vienna – has staged an ingenious intervention within…
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Alfredo Films continues the ‘Sharing Halal’ narrative in ongoing effort to combat Anti-Muslim hate
TORONTO, CANADA — Canada’s #1 halal food, Zabiha Halal has enlisted the services of Toronto-based production company Alfredo Films to…
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Mortein and Dentsu Creative India harness the tradition of ‘teeka’ to fight malaria
BAREILLY, INDIA — Reckitt’s household insecticide brand, Mortein, and creative agency DENTSU CREATIVE India came together to unveil the brand’s…
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Otrivin Breathe Clean and GREY Group India’s Aerowin is the perfect sustainability superhero for kids
MUMBAI, INDIA — Air pollution negatively impacts children worldwide. It adversely affects our children’s learning, health, and overall well-being, and…
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Beyond the destination, Revlon celebrates the freeing journey in new campaign
NEW YORK, USA — Personal care product company Revlon has released a new US campaign, “See Where it Takes You,”…
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‘Diversushi,’ a unique initiative to make fine dining more accessible to people with visual impairments
TOKYO, JAPAN — TBWA\HAKUHODO announced the launch of the “DIVERSUSHI” project that it has planned and been developing as the…
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The KoolPals’ hate-comments-turned-NFT’s takes the top spot on the Stanible’s App
MANILA, PHILIPPINES – The Non-Fungible Token (NFT) collection of the popular comedy group The KoolPals called “Thanks, Haters! NFT” has…
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Pereira O’Dell and Midea give New Yorkers 90 minutes of air conditioning during a heatwave
NEW YORK, USA — During a summer heatwave in New York City last August, following the city’s hottest July on…
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Kotex and Ogilvy reinvent period education with new interactive game
HONG KONG — Menstrual hygiene brand Kotex, together with creative agency Ogilvy, have launched “Period Planet,” a new educational campaign…
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