Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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180 Amsterdam launches a font highlighting the disappearance and imprisonment of journalists everywhere for World Press Freedom Day
AMSTERDAM, NETHERLANDS — More journalists are disappearing around the world than ever before. Last year alone, 363 journalists were imprisoned,…
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There are some things that should be criminal to DIY, like the iconic MINI Cooper, says Pereira O’Dell
CALIFORNIA, USA — The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages,…
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Cathay embraces Hong Kong’s quirk for hoarding keepsakes in ‘Let’s Get Moving ;P’ campaign
HONG KONG — As travelers return to the skies, Cathay is celebrating with a campaign called “Let’s Get Moving ;P,”…
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Marcel takes the seemingly complex Orange mobile and home plan and turns it into an ‘Open Menu’
PARIS, FRANCE — Open is Orange’s mobile and home plan, and it comes with exclusive discount, as well as the…
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Worldcom OOH utilizes geofencing and Mobile Out of Home strategy for Rugby World Cup 2023
PARIS, FRANCE — Worldcom OOH, a global media strategy, planning and trading company specializing in OOH, DOOH and Programmatic, presents…
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Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Amplify invites viewers to escape into the evolution worldbuilding with digital film series
LONDON, UK — A new documentary film from global creative agency Amplify investigates the creative practice of worldbuilding, exploring how…
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Simply Be and House 337 call out the real enemy of insecurities, ‘a bad fit’
LONDON, UK — Inclusive fashion brand Simply Be is calling time on clothes that make women feel like their bodies…
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Prime Video and Publicis Italy hold special UEFA Champions League screening in the midst of real laundry
MILAN, ITALY — Prime Video, the exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the…
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GCash tells the heartwarming story of Ate Alma in new film directed by Antoinette Jadaone
MANILA, PHILIPPINES — By design, technology makes life easier. It minimizes the lines we stand in, gets things delivered to…
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For Ramadan, Heinz ABC and moms of Indonesia bring homemade meals to those who need it the most
JAKARTA, INDONESIA — While most Indonesians enjoy their Ramadan together, some people find themselves feeling alone at this time of…
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Parents become TikTokers, cat parents go above and beyond for their pets, and gift raps replace gift wraps in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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JioMart encourages people to avoid the crazy summer heat by shopping from their homes
DELHI, INDIA — Ecommerce giant JioMart from Reliance Retail has launched its latest summer campaign that encourages Indian shoppers to…
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