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Parents become TikTokers, cat parents go above and beyond for their pets, and gift raps replace gift wraps in this week’s best ads

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

The sim registration reminders you can’t ignore


As the sim registration period gets extended, TNT and Gigil released a series of reminders in the form of three cheeky films demonstrating the worst of what could happen if you aren’t able to meet the deadline. From a satirical real-life depiction of the confusion and doubt that’ll follow if you’re unable to prove your identity to loved ones you’re contacting to a hilarious peek into the exaggerated worst-case scenario of attempting to do social media without data, the ads are a hilarious portrayal of how important your personal number really is. 

A familiar face on your For You page

It can be hard to get a hold of kids and grandkids to get them to come home and spend time with the family. So, to help reunite loved ones, Five Star Chicken tapped parents and grandparents to appear where they’re sure their kids and grandkids will see them — on their TikTok screens. In this campaign by BBDO Bangkok, parents and grandparents took over big TikTok accounts and used the hard-to-miss platform to convince their families to answer their requests for visits and bonding, maybe even over a nice Five Star Chicken meal. 

Preserving the past, taking on the future

In a mission to steer away from impersonal ads boasting numbers and highlighting politicians that have become common in government advertising in Taiwan, Dentsu Creative Taiwan released Stories of Change, two films with a fresher, more intimate take on what progress looks like. Each film is a deeply reflective and personal look into how reconstruction affects people, turning the hard-hitting, big-picture facts into vignettes that are more relatable with their themes of human connection and growth. 

Choosing gift raps over gift wraps 

Even with sustainability in mind, it can be hard to think not only of eco-friendly gifts but also of a zero-waste way to package them. So, to celebrate the recent Earth Day, JBL set out to help reduce waste that comes with gift wraps — by providing gift raps. Through the Rap Your Gift campaign by BLKJ Havas, individuals were able to select an exclusive rap to give to their family and friends and, in doing so, help in the fight to invest in our planet. 

How far do cat parents go?

Cat brand Sheba knows exactly what pet parents are willing to do for their beloved furry friends. To capture that devotion, they launched a campaign with films and ads that show that 1 out of 4 cat parents are allergic to cats, but endure the allergic reactions for their pets. And if they’re willing to do that, then they’re dedicated enough to know and get the food that’s best for their feline babies. Sheba and AMV BBDO even chose the best place to air these spots — on 100 screens throughout New York, all near large pharmacies where cat parents may be picking up their allergy medications.

Here’s a look back at adobo magazine’s weekly campaign picks:

Heineken says no to ghosting, sportswomen call out broadcasters, and the secret sauce from Netflix’s Hunger becomes a reality

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