Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ryan Gosling keeps the watch in Tag Heuer Carrera’s 60th anniversary film by DDB Paris
PARIS, FRANCE — In 2023, the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has…
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Google Arts & Culture taps into the power of AI to monitor and preserve coral reefs all around the world
MANILA, PHILIPPINES — With slowly yet steadily rising global and ocean temperatures, coral reefs are some of the most vulnerable…
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Noise and PUMA India’s partnership engages people to make sports a part of their everyday lives
MUMBAI, INDIA — Noise, India’s leading connected lifestyle brand, announced its partnership with PUMA India to emphasize the synergy between…
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Mondelez Philippines and Save Philippine Seas launch animated series teaching segregation and recycling to kids
MANILA, PHILIPPINES — Recycling is a word that Filipinos are familiar with. In keeping with local waste management needs, many…
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Heineken says no to ghosting, sportswomen call out broadcasters, and the secret sauce from Netflix’s Hunger becomes a reality
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Gigil and TNT display the perils of not registering your SIM card in their latest viral videos
MANILA, PHILIPPINES — There’s nothing scarier in the digital age than losing access to the one thing that connects you…
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BunBun and Wolf BKK call on teenagers to snack away the boredom
BANGKOK, THAILAND — Teenagers are all too familiar with boredom, and would prefer to keep themselves busy or preoccupied. Luckily,…
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Dentsu Creative Taiwan creates ‘Stories of Change’ for government advertising
TAIWAN — By default, government advertising in Taiwan tends to be either heavy on numbers, reliant on electoral candidates’ faces,…
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Sheba and AMV BBDO spotlight what cat parents are willing to endure for their beloved kittens
LONDON, UK — Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist,…
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Youth-led climate strike movement Fridays for Future unveils ‘Earth is no toy’ campaign for Earth Day 2023
STOCKHOLM, SWEDEN — In celebration of the upcoming Earth Day on April 22, 2023, Fridays for Future, the global youth-led…
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Wunderman Thompson Thailand and Roza bring to life the secret sauce featured in Netflix’s Hunger
BANGKOK, THAILAND — Ever wondered what the taste of food is like when you watch cooking shows on screen? Ever…
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American Society for Deaf Children launches GiveAHand.ai, the world’s largest open-source image library of hands
AMSTERDAM, NETHERLANDS — Technology has revolutionized the way we communicate, breaking down barriers across languages and enabling greater connection and…
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Feel the twist as G-Dragon tries the new Tiger Soju Infused Lager
SINGAPORE — Tiger Beer, an international premium beer from Asia, has debuted the Tiger Soju Infused Lager, an easy-to-drink lager…
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