Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Heinz develops own tattoo ink, free of harmful ingredients, for red pigments
SÃO PAULO, BRAZIL — Food processing company Heinz has announced the development and launch of a red tattoo pigment using…
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Check out Adfest’s creative giant, a portrait of Gen Z Filipino trailblazers, AI’s perfect fried chicken, and more in this week’s campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Avon empowers women to clapback at body-shaming scenarios
MANILA, PHILIPPINES — Are you tired of hearing people’s opinions when it comes to your body? Cosmetic brand Avon hears…
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Good-natured chaos abounds in new Abdul Latif Jameel Motors spot by Serviceplan Experience
RIYADH, SAUDI ARABIA — Abdul Latif Jameel Motors has returned this Ramadan with a film conceived by creative agency Serviceplan…
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BMB launches Farrow & Ball’s new Dead Flat finish with artistic color drench
LONDON, UK — Farrow & Ball, the iconic British paint brand, is launching its new Dead Flat® finish with a…
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Enigma launches emotive campaign, binds together the Newcastle Knights and its loyal fans
SYDNEY, AUSTRALIA – The NIB Newcastle Knights has launched a new emotive brand platform, “Bound Together,” celebrating the bond the…
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Thais are discovering ‘The Perfect Fried Chicken’ by McDonald’s and Leo Burnett Thailand
BANGKOK, THAILAND – Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor…
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Globe champions Gen Zs with the “Gen G” movement, headed by ambassador Alex Eala
MANILA, PHILIPPINES – Gen Zs make up the young and energetic generation born between 1997 to 2012. They are known…
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HCF rolls out ‘not-so-fancy’ giveaway with Clemenger BBDO to launch new brand platform
SYDNEY, AUSTRALIA — HCF has launched a new brand platform, “We Put Our Money Where Our Members Are,” in new…
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Fenesta Windows strikes emotional chord by telling a father-daughter story
MUMBAI, INDIA — Windows and doors brand Fenesta celebrated its 20th anniversary with a heart-warming campaign titled “Bees saal, tumhaara…
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House 337 and BlinkInk create unflinching take on animal cruelty in fashion for PETA
LONDON, UK – House 337 has put a band of singing abused animals centre stage in an unvarnished new online…
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Heineken and Le Pub Brazil launches first campaign dedicated to the gaming community
BRAZIL — Heineken® and Le Pub Brazil are challenging the stereotype that gaming is an antisocial pastime – launching “Not…
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Heart Evangelista stays fashionably different with Vision Express’ latest eyewear collection
MANILA, PHILIPPINES — Optical brand Vision Express recently launched its summer campaign, #StayDifferent, to demonstrate that the right pair of…
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