Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
HSBC and MSL bring Hong Kong together in support of its esports team as the Hangzhou Asian Games approaches
HONG KONG — Financial services company HSBC and public relations and integrated communications network MSL Hong Kong have joined hands to launch the new…
Read More » -
Ranveer Singh joins Adidas Originals in celebrating the Trefoil’s cultural impact
GURGAON, INDIA — Adidas Originals, the pioneering sportswear brand for the streets, has launched a new campaign that cements the…
Read More » -
TikTok Fashion Month connects people across borders through the power of style and culture
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, unveiled its transformative TikTok Fashion Month campaign. This month-long event…
Read More » -
Memorials for Martial Law’s fallen heroes, a reality check from Ikea, finding compassion in the skies, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Nicholas Ofczarek stars in Wien Nord Serviceplan’s campaign for the picturesque world of Burgenland
VIENNA, AUSTRIA — From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three…
Read More » -
Levi’s celebrates the moments of instincts that turn into memories with ‘For Now, For A Lifetime’
MUMBAI, INDIA — It takes just seven seconds to turn a “yes” into a “no,” before a decision made from…
Read More » -
W7Worldwide commemorates Saudi Arabia’s 93rd National Day with milestone video
JEDDAH, SAUDI ARABIA — In commemoration of the 93rd Saudi National Day, which is celebrated annually on September 23, W7Worldwide, an…
Read More » -
Heritage brand Yeo’s celebrates 120 years with ‘Refresh What Matters’ campaign, highlighting timeless Asian flavors
SINGAPORE — Singapore’s iconic heritage brand, Yeo Hiap Seng, (Yeo’s) has launched an integrated brand campaign, with a new brand…
Read More » -
Philippine Airlines debuts the ‘Flight Reels’ series, highlighting heartwarming stories in the sky
MANILA, PHILIPPINES — Flag carrier Philippine Airlines announces the launch of its new “Flight Reels” video series, which celebrates acts…
Read More » -
Profriends and Gigil wrap up the first-ever overnight house trial in the Philippines
MANILA, PHILIPPINES — Real Estate advertising has always been about the same old beautified house photos and model families smiling…
Read More » -
Hawkers get the presidential treatment in tongue-in-cheek, but very important, campaign by The Secret Little Agency
SINGAPORE — Like many business owners in Singapore, food hawkers are in a tough spot. Most of them would rather…
Read More » -
Rexona empowers women and girls with the confidence and opportunity to play football
CHICAGO, USA — Rexona believes movement has the power to transform lives, but they know not everyone has the confidence…
Read More » -
Watch IKEA shatter the home perfection myth
OSLO, NORWAY — For decades, furniture company IKEA has shown how beautiful homes can be. In its newest campaign, however, it boldly…
Read More »