Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Greenpeace and Digitas Dubai presents launches interactive donation platform to save Lebanese cedar trees from extinction
UAE, DUBAI – The Lebanese cedar, or the Arze, is the country’s biggest symbol of pride and patriotism. This century-old…
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Jollibee extends the narrative to the Filipino audience with #MyKwentongJollibee campaign
MANILA, PHILIPPINES — For 45 years, fast food giant Jollibee has been part of the everyday lives of Filipinos –…
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Aditya Birla Health Insurance and Dentsu Creative India show the power of taking 10,000 steps every day
MUMBAI, INDIA — Aditya Birla Health Insurance (ABHI), in association with creative agency DENTSU CREATIVE India, has launched its latest…
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Cadbury 5 Star saves singles this love season with new web app, ‘Mush Detector’
MUMBAI, INDIA — Entering the month of February, the air is dense with the chatter of love. For singles, this…
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Netmeds and Grey Group India celebrate the courage of a cancer survivor, ‘The girl in red lipstick’
MUMBAI, INDIA — On World Cancer day, Netmeds, the online Indian Pharmacy, celebrated courage through the true story of Anchal…
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IKEA and Bacon affirm that the process is as important as the goal in new spot
STOCKHOLM, SWEDEN — Most dreams start at home, and furniture retail company IKEA encourages this with a new campaign produced…
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PopCorners premieres ‘Breaking Good’ at the Super Bowl with beloved characters from Breaking Bad
TEXAS, USA — PopCorners Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time,…
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Pro-gamers take a stand against clothing waste in Vanish’s #ReSkinChallenge campaign
LONDON, UK — Vanish, the Reckitt garment care brand committed to encouraging consumers to rewear their clothes and raising awareness…
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Levi’s celebrates 150th Anniversary of the Iconic 501 with ‘The Greatest Story Ever Worn’
MANILA,, PHILIPPINES — To mark the 150th anniversary of its iconic 501 jeans, denim brand Levi’s has launched a year-long…
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Hello, Hong Kong: 500,000 free air fair tickets and city-wide offers await travelers
HONG KONG — Hong Kong is ready to welcome visitors from all around the world once again with open arms…
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Otrivin transforms toxic air into pencils in the fight to give school kids cleaner air
BENGALURU, INDIA — Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean…
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Wunderman Thompson UK and First Direct introduce ‘Skunk’ to call out the stinkiest situations in life
LONDON, UK — Integrated marketing agency Wunderman Thompson UK’s provocative new brand platform for insurance company first direct has launched, which…
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HSBC fulfills Hong Kongers’ wishes in citywide AR game ‘Wishing Tree for 7,000,000’
HONG KONG — Growing on the success of last year’s “HSBC 1.23 Go Goal Day,” HSBC and Wunderman Thompson Hong…
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