Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Publicis drives awareness around the Human Papilloma Virus
PARIS, FRANCE — 2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements,…
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Levi’s Music Project teams up with Juan Karlos, Enzo Valdez, huhsmile in South-east Asia’s Industry 101 Track
MANILA, PHILIPPINES — Levi’s is back with another installment of Industry 101 under the Levi’s Music Project 2022, a campaign that…
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Manulife Philippines kicks off partnership with Dentsu One Manila with new ambassador and online shop
MANILA, PHILIPPINES — The partnership between life insurance company Manulife Philippines and new agency Dentsu One Manila has started strong…
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Fighting the invisible enemy, working through marriage, and matching with cats happening in this week’s campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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This social campaign in soccer video games combats Qatar’s anti-LGBTQI+ policies
MADRID, SPAIN — The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due…
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Serviceplan Suisse campaign ‘Change The Name, End The Stigma’ demands renaming of HIV
BERLIN, GERMANY — “Change the name, end the stigma” is the core message of the global campaign of non-government organization…
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GREYnJ UNITED’s satirical campaign challenges Thai work culture to attract young talent for Kasikornbank
BANGKOK, THAILAND — The Thai working environment often has distinctive features: hierarchy, deference, obedience, and certain strict conventions embedded in…
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You can now learn how to drive in a McDonald’s drive-thru
DUBAI, UAE – Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on…
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KFC Thailand turns football matches’ most boring moment into an exciting one
BANGKOK, THAILAND — Creative agency CJ Worx has created a campaign to turn the much-hated Video Assistant Referee (VAR) into…
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Leo Burnett launches dark mystery film on sodium intake reduction for Thai Health Promotion Foundation
BANGKOK, THAILAND — Thai Health Promotion Foundation, an autonomous government agency, encouraged Thais to reduce their sodium intake with a…
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iProspect and ArcelorMittal Nippon Steel India fuse re-imagination and engineering in corporate campaign
MUMBAI, INDIA — iProspect, the digital-first end-to-end media agency from dentsu India, has launched ArcelorMittal Nippon Steel India’s (AM/NS India) latest…
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Pond’s ventures into shoppertainment and Web3 with ‘Glow Stage’ campaign on Shopee by Virtue APAC
SINGAPORE — Beauty brand POND’S, alongside Red Velvet K-pop idol Wendy, has launched a unique experiential “shopper-tainment” campaign on Shopee.…
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Prettybird UK welcomes Robert Wilkins to director roster, unveils new suicide prevention campaign
LONDON, UK — Award-winning Director Robert Wilkins has joined the PRETTYBIRD UK roster and directed a campaign for suicide prevention…
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