Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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RHB Bank and FCB Shout bring a true story of selflessness to life with Bollywood-inspired spot
KUALA LUMPUR, MALAYSIA — Creative agency FCB SHOUT’s latest campaign for RHB Bank looks certain to drive off with the…
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McDonald’s India – North & East promotes app usage this festive season with ‘App Karo, Save Karo’
NEW DELHI, INDIA — Celebrating the festive season, McDonald’s India – North and East is launching exciting deals and offers…
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Dentsu Creative India celebrates the bond Honda has with its customers with ‘A Honda Goes Beyond’
MUMBAI, INDIA — Creative agency DENTSU CREATIVE India has launched a fresh campaign for the leading premium car manufacturer, Honda…
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The Medical City highlights what it means to be ‘The One’ in health and in sickness among partners
MANILA, PHILIPPINES — What makes an ideal life partner? Some say that a partner should be kind and caring, helping…
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Havas Group India and non-profit AFAL provide education and training for underprivileged students
MUMBAI, INDIA — HavasImpact+, the global CSR unit of creative agency Havas Group India, and Akshara Foundation of Arts and Learning…
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Before eating your favorite Lay’s chips, put them in the Lay’s Finger Washing Machine first for good measure
TAIWAN — A contraption that instantly detects and sanitizes fingers now enables instant enjoyment of a bag of Lay’s crisps.…
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International Sunny Soyafit Oil gives every household the promise of delicious food and healthy hearts
MUMBAI, INDIA — Creative agency The Womb has created and conceptualized the latest campaign for International Sunny Soyafit Oil. Soyabean…
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McDonald’s Philippines treats delivery riders with family time in a heartfelt ‘McDeliverback’ surprise
MANILA, PHILIPPINES — Since 2019, fast food brand McDonald’s Philippines’ McDeliverback program has recognized and given back to delivery riders…
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Wacoal India launches the ‘Wacoal Knows Breast’ campaign with Cancer Patients Aid Association
MUMBAI, INDIA — Wacoal India, a premium lingerie brand from Japan, is taking a stand in the fight against breast…
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Sonata makes every compliment more powerful and stylish in this heartwarming spot by DDB Mudra
BANGALORE, INDIA — Indian watch brand Sonata launched its new campaign that spreads cheer for the festive season. The brand…
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WhatsApp stuns London with a traffic-stopping 3D billboard and a very important message on privacy
MANILA, PHILIPPINES — Once in a while, there’ll be an ad that goes viral by pulling out all the stops.…
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The magic of Meta, secondhand fashion, and frontliners’ mental health take center stage in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Meta’s new campaign celebrates Filipino creativity and community on Facebook, Instagram, and Messenger
MANILA, PHILIPPINES — In line with its aim to help the Philippines build for the future by creating progress, building…
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