Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Pierre Png named inaugural brand ambassador for Singlife with Aviva, fronting first brand campaign
SINGAPORE — Singlife with Aviva, a leading homegrown financial services company, announces the appointment of Mediacorp Artiste, Pierre Png, as…
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Campaign Spotlight: VMLY&R Thailand and Line Shopping enlist ‘free superstar endorsers’ to make big noise for small businesses
BANGKOK, THAILAND — Global brand experience agency VMLY&R and super-app social commerce platform LINE SHOPPING have enlisted top-tier Thai superstars…
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Campaign Spotlight: The Open University looks to the future with bold new brand platform from Havas
LONDON, UK — The Open University, the UK’s largest university and pioneer of supported distance learning for more than 50…
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Campaign Spotlight: Balabala makes waves in fashion industry with virtual influencer ‘Gu Yu,’ created by Ogilvy Shanghai
SHANGHAI, CHINA — Balabala, a leading kids clothing label in China, recently revealed its new official brand ambassador Gu Yu,…
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Campaign Spotlight: ‘Perfection just doesn’t exist’ — Soursop and Nike launch Wimbledon campaign with Gen Z Icon Emma Raducanu
LONDON, UK — Nike’s new campaign for Wimbledon shows the real person behind tennis star Emma Raducanu — for the…
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Campaign Spotlight: Airtel Xstream Fiber’s ad by DDB Mudra offers solution to frustrated internet users
MUMBAI, INDIA — Broadband network Airtel Xstream Fiber has launched a new campaign to showcase its superior connection and service,…
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Campaign Spotlight: Aastey, India’s ‘first sustainable size-inclusive brand,’ launches brand film
MUMBAI, INDIA — Aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of…
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Campaign Spotlight: Zee Sarthak marks womanhood festival ‘Raja Parba’ in partnership with L&K Saatchi and Saatchi
MUMBAI, INDIA — Every year, Orissa celebrates Raja Parba, a unique three-day celebration of womanhood that likens the menstrual cycle…
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Campaign Spotlight: Bank of Antandec CEOs attempt to teach children about money, in Santander campaign by Engine, Sidhu & Simon, and Mitre Productions
LONDON, UK — The latest instalment of the “Bank of Antandec” campaign sees Ant and Dec return to their role…
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Campaign Spotlight: ‘The Chemo Show’ by VCCP Health for Teva showcases uplifting human moments for hospital patients
LONDON, UK — Film production and music video company Great Guns’ director Duncan Christie has collaborated with healthcare agency VCCP…
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adoboPicks: The best of Asia at Cannes Lions, Father’s Day ads by McDonald’s and Jollibee, and more weekly campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Home Credit launches ‘Para sa Life’ campaign with song performed by Moira dela Torre
MANILA, PHILIPPINES — Home Credit Philippines (HCPH), the country’s leading consumer finance company, launches “Para sa Life” campaign that shares…
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Campaign Spotlight: Meet the virtual human made from real dengue victim data by Takeda Thailand and CJ Worx
BANGKOK, THAILAND — CJ Worx teams up with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, to…
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