Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: Dole Sunshine urges the Pope to redeem ‘the forbidden fruit’ in open letter
SINGAPORE — The calamity of original sin — and the apple’s role in it — is undeniably the most catastrophic…
Read More » -
Campaign Spotlight: Klarna, Visa promote new Klarna card with football superstars ahead of the UEFA Women’s Euro 2022
LONDON, UK — Leading global retail bank, payments, and shopping service Klarna announced the launch of its new campaign with Visa,…
Read More » -
Campaign Spotlight: Meta, Propel Manila turn any pathway into a walkway for Pride with augmented-reality filter
MANILA, PHILIPPINES — The Pride March is an annual cultural moment for members and allies of the LGBTQIA+ community. This…
Read More » -
Campaign Spotlight: Subway Singapore gamifies walking challenge as part of ‘What’s Your BMT’ campaign
SINGAPORE — Customers can turn their steps into retail food brand Subway vouchers and potential cash prizes with Subway Singapore’s…
Read More » -
Campaign Spotlight: Fastrack’s new campaign ‘Pride in our Pronouns’ is the lesson in grammar everyone needs
MUMBAI, INDIA — Fastrack, a leading Indian youth fashion and tech brand, in its stride to break through the stereotype…
Read More » -
Campaign Spotlight: Madri Excepcional taps Havas for £3.5 million debut ad campaign after breakout success
LONDON, UK — European-style lager Madrí Excepcional has unveiled its first-ever ad campaign, “Door Roja.” Devised by Molson Coors’ lead…
Read More » -
Campaign Spotlight: FCB Shout brings back the heat for Domino’s Pizza Malaysia’s spicy ssamjeang pizza
KUALA LUMPUR, MALAYSIA — Doubling down on its brand promise of “It’s All About You” in conjunction with its 25th…
Read More » -
Campaign Spotlight: BBDO Bangkok and Clean & Clear give up on understanding teenagers in new, honest ad
BANGKOK, THAILAND — BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that…
Read More » -
Campaign Spotlight: Sun Life’s new music video for Johnoy Danao’s ‘Bright Like the Sun’ stars Piolo Pascual
MANILA, PHILIPPINES — “Who is your ideal partner?” This is a question that many of us have pondered during this…
Read More » -
Campaign Spotlight: Wolf BKK tests the limits of in-store shopping in latest campaign for Central app
BANGKOK, THAILAND — To celebrate the 8th anniversary of its ecommerce app, Central Department Store, Thailand’s leading retail store, brings…
Read More » -
adoboPicks: Rounding up June with a Groovy Kind of Love, Open University’s ‘The Future is Open,’ and a showcase of Cannes Lions Grand Prix winners
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Campaign Spotlight: Prime Video, Herezie launch third season of The Boys with a bloody, immersive experience
PARIS, FRANCE — To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Prime…
Read More » -
Campaign Spotlight: Beating Covid-19 starts with little things in NSW Government’s multi-partner campaign with UM Australia
SYDNEY, AUSTRALIA — The NSW Government kicked off its latest Covid-safety campaign during the current State of Origin series. The…
Read More »
