Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Introducing the world’s newest currency: The Lollar – Currency of Corruption, via Leo Burnett
BEIRUT, LEBANON — The Lebanese Transparency Association – No Corruption is rolling out a new currency in Lebanon called the…
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Campaign Spotlight: Wunderman Thompson Bengaluru partners Kingfisher for their ‘Spread the Cheer’ series this IPL season
MUMBAI, INDIA — This year, Kingfisher wanted to truly capture the mood and attention of the nation once more, by…
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Campaign Spotlight: AMV BBDO and Guinness declare the start of the sunny season with new OOH campaign
LONDON, UK — In anticipation of the summer months and long bank holiday weekends, Guinness has unveiled a new OOH…
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Campaign Spotlight: Only first-rate garages are part of the Green Flag network as seen in fun new sporty advert by Engine Creative
LONDON, UK — Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning…
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Campaign Spotlight: Prudential partners with R/GA to promote inclusive financial protection for diverse families
SINGAPORE — Prudential announced the launch of their latest campaign , “Made for Every Family,” a first-of-its-kind campaign that showcases…
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Campaign Spotlight: FCB India and Kinnect launch the return of Project Streedhan with a take on Anemia awareness in expecting mothers
MUMBAI, INDIA — In 2019, during the festival of Dhanteras, FCB Ulka and Kinnect launched Project Streedhan for DSM India,…
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Campaign Spotlight: Zepto hits a six at the IPL with its new campaign created by L&K Saatchi & Saatchi
MUMBAI, INDIA — Zepto, the 10-minute grocery delivery app, launched its latest brand campaign at the IPL this year. In…
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Campaign Spotlight: Zee Bangla partners L&K Saatchi & Saatchi to undo a social knot facing Bengali mothers
MUMBAI, INDIA — Zee Bangla has always celebrated womanhood in its myriad shades, inspiring viewers to script their life in…
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Campaign Spotlight: APL Apollo launches new brand campaign featuring Tiger Shroff
DELHI, INDIA – APL Apollo Pipes, the leading piping solutions company and the flagship brand of APL Apollo launched two…
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Campaign Spotlight: Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
ZAGREB, CROATIA — Croatia Insurance, Bruketa&Zinic&Grey, and Go2Digital created the AI Anxiety Meter – digital citylights measuring anxiety levels of…
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Campaign Spotlight: iProspect India & BIBA’s latest Mother’s Day campaign urges us to fulfill a mother’s bucket list
MUMBAI, INDIA — BIBA – the leading Indian wear brand, in partnership with iProspect India, has launched a powerful digital…
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Campaign Spotlight: Ogilvy & Amazon unbox real people and their stories
MUMBAI, INDIA — If there is one thing that every human being shares with everyone else, it is the ability…
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Campaign Spotlight: L’Oréal Paris X NEIWAI: It takes boldness to be nude
SHANGHAI, CHINA — L’Oréal Paris has joined hands with NEIWAI (内外)，a leading Chinese lingerie and loungewear lifestyle brand, to launch…
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