Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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VMLY&R’s spot for Boonthavorn says ‘Ummm..’ as it highlights our insistence on making the ‘right’ choices
BANGKOK, THAILAND — Global brand experience agency VMLY&R has released an entertaining new campaign film for Boonthavorn that shows consumers…
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Non-Fruit Consumer Amy endorses Innocent in new McCann Shanghai campaign
SHANGHAI, CHINA — Modern consumers are very picky with their fruit, however, it’s rare to see people choose juice with…
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MindNation aims to normalize therapy with World Mental Health Day campaign
MANILA, PHILIPPINES — Seeking mental health support has always been taboo in Philippine society. In fact, based on data from…
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Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer
HO CHI MINH, VIETNAM — Carlsberg is one of the leading brewing companies in the world today. This year they…
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Colgate puts the spotlight on a young man’s bright smile in the face of adversity in moving film by Red Fuse
KUALA LUMPUR, MALAYSIA — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film…
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The Philippines’ first 3D billboard ad, SEAOIL gives us the VIP treatment, and football goes beyond sight in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Every customer gets the celebrity treatment in SEAOIL’s new campaign by GIGIL
MANILA, PHILIPPINES — The key to great service is treating each and every customer like they’re a VIP, and that’s…
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Posterscope and Pepperfry partner up to launch India’s first ‘memevertisement’ on OOH with dentsu India
MUMBAI, INDIA — Media agency Posterscope India has launched its latest OOH (out-of-home) campaign for online furniture company Pepperfry. Titled “A…
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Glico Philippines celebrates Pocky Day on 11.11 with the Heart-to-Heart TikTok Challenge
MANILA, PHILIPPINES — Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11 with a new TikTok challenge that…
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Maya spearheads innovative outdoor marketing in the Philippines with first 3D LED billboard ad
MANILA, PHILIPPINES — All-in-one banking app, Maya, has unveiled one of the first 3D billboard ads in the Philippines. Located…
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Stashfin and Havas Worldwide bring unique superpowers to consumers in awareness-building spot
MUMBAI, INDIA – Stashfin, a leading fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin…
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Association of Mutual Funds in India unveils spot with Wunderman Thompson Mumbai on India’s growth story
MUMBAI, INDIA — Association of Mutual Funds in India (AMFI) launched its next leg of mutual fund investor education campaign…
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Guinness celebrates the power of football fandom with ‘Brothers’ by AMV BBDO
LONDON, UK – The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of…
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