Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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India’s first AI-powered rapper ‘BotHard’ joins Realme MTV Hustle 2.0 in search for the newest rap sensation
MUMBAI, INDIA – As Realme MTV Hustle 2.0 continues its epic quest for India’s newest rap sensation, youth entertainment leader MTV…
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McDonald’s teams up with Ralph Kaminski to honor restaurant patrons in new campaign by DDB Warsaw
WARSAW, POLAND — In the first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment…
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Ocado customers turn into talking fruits and vegetables in ‘Food for Thought’ by St. Luke’s
LONDON, UK – The world’s largest online supermarket, Ocado, has launched a playful customer-centric campaign that passes the mic over…
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Bacon and &Co. craft a socially awkward (but hilarious) spot for Costa Coffee on life’s ‘big little mistakes’
COPENHAGEN, DENMARK – We all know the feeling of an unpleasant inner monologue after making a public fool of ourselves.…
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Avon launches ‘Normal For Me’ campaign, marks 30th year in its crusade against breast cancer
MANILA, PHILIPPINES — One in eight women will develop breast cancer in their lifetime. In 2019, Filipina women were even…
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Greene King launches first-ever craft beers by paying homage to centuries of heritage with House337
LONDON, UK — Creative collective House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head…
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WhiteGrey Positive teams up with Sheldrick Wildlife Trust to protect the African elephant with data
SYDNEY, AUSTRALIA — Mammoth is whiteGREY Positive’s (wG+) newest innovation for the Sheldrick Wildlife Trust (SWT), making data the latest…
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Colgate pledges recyclable toothpaste tube design with Red Fuse-crafted campaign starring ‘Colley’
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new campaign entitled “Share…
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Ebay shares new ‘World of Passions’ story by Dude with football and film at its heart
MILAN, ITALY — In the latest chapter in the creative campaign “Inspired by an eBay Story,” “World of Passions” transported…
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Check in on your furry pets with Perromart’s Belly Rub Cancer Check-Up by BBDO Singapore
SINGAPORE – Breast cancer is relentless in its warpath, and it does not just afflict us humans – dogs can…
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