MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
In SEAOIL’s recent campaign, the brand delivers its message on customer care and service loud and clear: lahat celeb dito (“everyone’s a celebrity here”). The unique ad by GIGIL opens with Anne Curtis in a luxurious ride stopping by at the station but is soon followed by the common Filipinos that you often see in transit — a motorcycle rider, a jeepney driver, and a commuter. Here’s the twist: each character was played by the iconic Filipino actress too, cementing that in the eyes of SEAOIL, every customer is a celebrity and will get the VIP treatment they deserve.
This quirky Stashfin ad by Havas Worldwide India features a superhero who fumbles disastrously at a wedding. Every time he tries to help, he only ends up causing more disaster at what is supposed to be a celebration. In the end, he realizes that he can still help by doing something that will allow everyone else to empower themselves: introducing the all-new Stashfin Credit Line App as a superhero everyone can have.
As part of the Guinness’ Black Shines Brighter campaign, the film Brothers by AMV BBDO is a celebration of how creating joyful viewing experiences is a big part of being a football fan. Set in a Nigerian football viewing center, Miracle and his brother Abidemi are shown taking part in this euphoric celebration of the game. Miracle, in particular, is a vivacious person who uses his loud and unbridled enthusiasm to make the viewing experience even more cathartic and fun for others. In the end, it’s revealed that Miracle is blind, but the film emphasizes that it never stopped him from enjoying the game and spreading that joy because football isn’t just about what you see but also what you feel.
Greene King introduces its first-ever craft beers, Level Head and Flint Eye, with a tribute to the history that got the brand to where it is today in a new campaign by House337. The film maps out the history of beer, from the ingredients it is made from to the stories that inspired its creation. And it does so in a unique way that perfectly captures the essence of brewing’s heritage: stop-frame animation using lit-up illustrations carved into the aluminum cans, creating a mesmerizing story out of lights and shadows.
Maya blazes the trail with the first 3D LED billboard ad in the Philippines. The three-storey-high, attention-catching 3D experience, conceptualized by creative agency Oliver, is located along One Bonifacio High Street. In fact, the stunning display boasts a size of 40.8 x 9.9 meters, which is almost the area size of a professional basketball court! This innovative outdoor marketing move is a big and bold milestone that fits the cutting-edge fintech brand.
Presenting customer testimonials is a common way to show what your brand has to offer, but for this campaign conceptualized by St. Luke’s, online supermarket Ocado gives the approach a fresh, humorous spin. In a series of films, Ocado passes the mic to its shoppers, but the testimonials are being delivered by talking fruits and vegetables, from an apple and pineapple talking about the ease of getting an Ocado slot to an egg and cress discussing the mayonnaise options available at the online store.