Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Unwind: an initiative for Gen-Z and Mental Health by Fastrack
MUMBAI, INDIA – Fastrack, a leading Indian youth fashion and tech brand, in its efforts to support and demystify conversations…
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Campaign Spotlight: Virtual assistants talkback – Beauty brand LUX hacks virtual assistants to outwit casual sexism
SINGAPORE — LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a…
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Campaign Spotlight: Empowering the women of Bangladesh, one name at a time
INDIA – In parts of Bangladesh women face a unique problem. As their lives go by they lose something that…
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Campaign Spotlight: Naga DDB Tribal pushes the experiential boundaries of Astro’s Raya TVC into a movie experience
KUALA LUMPUR, MALAYSIA — It is the time of the year again with a heightened interest for #IklanRaya and as…
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Campaign Spotlight: Making a meaningful difference in gaming: Digitas PH to kickstart anti-seizure campaign
MANILA, PHILIPPINES — Digitas Philippines, the local arm of one of the world’s leading integrated marketing agency networks, is set…
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Campaign Spotlight: New global tourism campaign by BETC unveils Morocco as “Kingdom of Light”
RABAT, MOROCCO – After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign…
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Brand & Business: Leading Femtech brand Nua partners with actor Deepika Padukone to transform menstrual wellness in India
MUMBAI, INDIA — Onto becoming every Indian woman’s menstrual health companion, leading Femtech brand Nua has announced TIME100 honouree, actor…
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Campaign Spotlight: Gangubai Kathiawadi on Netflix — How India’s most famous Mafia Queen came home in style!
MUMBAI, INDIA — If you have been in Bandra recently, chances are you have witnessed a striking mural of Alia…
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Campaign Spotlight: Modess and Miss Universe Philippines encourage young Filipinas to be stewards of their menstrual health
MANILA, PHILIPPINES – As the world continues to open up, following years in lockdown, there is a renewed consciousness to…
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Campaign Spotlight: RedLeg rum releases first TV campaign ‘Crab Dance’, created by °Small World, in partnership with ITV AdVentures
LONDON, UK — RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign.…
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Campaign Spotlight: With GoPayz, there’s no need to rush this Raya says Reprise & U Mobile
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a follow-up…
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Campaign Spotlight: Lacoste and BETC celebrate unexpected encounters in new brand campaign
PARIS, FRANCE — Since 1933, the Lacoste crocodile has transcended time, style, and genre—it roams over a limitless range. Its…
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Campaign Spotlight: Degree® deodorant hosts the world’s-first marathon in the metaverse, helping to shape a more inclusive culture of movement in the new virtual world
LONDON, UK – The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not…
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