Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ford and VMLY&R builds a racing game so players can experience the barriers women face to get into motorsport
MILAN, ITALY — On International Women’s Day, Ford launches The W Track, a virtual racing track that allows drivers to…
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Campaign Spotlight: Netflix builds pop up store for launch of new Italian film ‘The Invisible Thread’
MILAN, ITALY — For the launch of new Netflix Italy film, ‘The Invisible Thread’, independent creative network DUDE has created…
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Campaign Spotlight: Ogilvy and The Hindu launches #DareStopHer, with a powerful message on International Women’s Day
MUMBAI, INDIA – Ogilvy’s work for The Hindu presents an important message to the women who are called names for…
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Campaign Spotlight: UN Women and Serviceplan partner to promote gender equality in the Arabic language
CAIRO, EGYPT — UN Women Regional Office for the Arab States and Serviceplan Health & Life are partnering in an…
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Campaign Spotlight: Zolo highlights women’s safety in co-living on Women’s day
BENGALURU, INDIA — This women’s day Zolo, category leader and the largest co-living brand, shines the spotlight on the importance…
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Campaign Spotlight: Ncell and ADA/Sun/Outreach Nepal showcase poetic renditions of #PossibleChaSabai in new campaign
KATHMANDU, NEPAL — Aligned with their brand philosophy of Liberation and focus on digitalization to empower their customers, #PossibleChaSabai, a…
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Campaign Spotlight: UNICEF & Stayfree® help educate over 1.7 million girls on menstrual hygiene management across India
MUMBAI, INDIA – Stayfree® has been a pioneer in creating menstrual hygiene awareness among young girls and women. The brand,…
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Campaign Spotlight: adidas invites all women from Dubai to celebrate their “I’m Possible” story on billboards across the city
DUBAI, UAE — Last week, adidas took over Dubai’s OOH scene with its new “I’m Possible” user-generated content (UGC) campaign,…
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Campaign Spotlight: Reebok’s latest initiative shows why job interview questions need to be gender-neutral
NEW DELHI, INDIA — Reebok, the world’s leading athletic lifestyle brand, recently collaborated with VICE on the occasion of International…
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Campaign Spotlight: Truecaller encourages women in Indonesia to #CallItOut with #ItsNotOk campaign
JAKARTA, INDONESIA – With technology and innovation playing an integral role in our everyday lives, and the world moving towards…
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Campaign Spotlight: South Africa invites the world to come “Live Again”
CAPE TOWN, SOUTH AFRICA — South Africa is decidedly spearheading the global shift towards a “post-lockdown” global travel and tourism…
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Campaign Spotlight: boAt partners with Digitas India to unveil a Women’s Day film that only women could watch
MUMBAI, INDIA — Talk about personalisation, and boAt took it to a whole new level with their Women’s Day campaign.…
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Campaign Spotlight: Philco & Don launch Predicta: the first product line with warranty in case of rebellion
BUENOS AIRES, ARGENTINA — Argentinean independent agency Don presents the launch campaign for Predicta, Philco‘s new line of premium products…
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