Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: MyRepublic unveils new logo, to complete identity refresh that marks its transformation from a challenger brand to an industry leader
SINGAPORE — WPP creative company Superunion has partnered with Singapore-based telecommunications provider, MyRepublic, to create a new brand identity marking…
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Campaign Spotlight: 5 southern states, 16 aspiring artists and a soulful pursuit of carnatic music
MUMBAI, INDIA — Pursuing its proclivity to India’s boundless musical heritage, ŠKODA AUTO India has launched yet another symphonic stage…
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Campaign Spotlight: ESET announces new brand positioning: Progress. Protected.
MANILA, PHILIPPINES – ESET, a global leader in digital security, announces its new branding with the tagline ‘Progress. Protected.’. This…
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Campaign Spotlight: Moove Media gives Singaporeans the opportunity to spot batmobiles from their windows
SINGAPORE — To the Batmobile! Moove Media and Warner Bros. are revving the streets of Singapore with 100 batmobiles across…
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Campaign Spotlight: Stashfin launches ‘all-in-one card’ brand film conceptualised by Havas Worldwide India (Creative)
MUMBAI, INDIA — Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to…
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Campaign Spotlight: Ariel’s latest #ShareTheLoad film by BBDO India takes a more defiant stand for equality
SINGAPORE — Ariel has launched the fifth edition of its #ShareTheLoad campaign titled ‘See Equal‘. Conceptualised by BBDO, the film…
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New Business: Domino’s Malaysia delivers creative duties to FCB Malaysia
KUALA LUMPUR — FCB Malaysia starts the year on a high with its first new business win of the year…
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Campaign Spotlight: FCB Interface and Mahindra Truck and Bus deliver the biggest guarantee in Indian trucking
MUMBAI, INDIA — The new ad campaign conceptualized by FCB Interface showcases a typical shooting set where we see Ajay…
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Campaign Spotlight: Spark and Colenso BBDO create a piece of code that rewrites the internet to see all genders
AUCKLAND, NEW ZEALAND — If you’ve never had to think about your gender, you probably haven’t realised how often you…
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Campaign Spotlight: Don Papa discos into 2022 with new cocktail lifestyle campaign
MANILA, PHILIPPINES — Don Papa Rum, the premium single island rum from the Philippines, has unveiled its latest global lifestyle…
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Campaign Spotlight: Himalaya Vajomba gets people to swipe right on a Yeti
KUALA LUMPUR, MALAYSIA – Himalaya Vajomba, an extension of Himalaya Salt Sports Candy, supported Himalayeti in its efforts to get a…
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Campaign Spotlight: Sophie Muller directs ethereal & magnetic Alexander McQueen SS22 collection film inspired by Storm Chasing
LONDON, UK — ‘Chasing Storms’, a stunning film directed and created by Sophie Muller in collaboration with creative director Sarah…
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adobo Picks: Super Bowl ads hold nostalgia and relies on celebrities
MANILA, PHILIPPINES – As the National Football League’s Super Bowl LVI saw the Los Angeles Rams eventually defeat the Cincinnati…
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