Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Lime Bottle raises as a new Corona beer icon
BUENOS AIRES, ARGENTINA — The lime ritual is one of the most important characteristics of Corona beer. However, when it…
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Campaign Spotlight: #MixResponsibly with Absolut Vodka this summer
NEW YORK, USA — In person connections are making a comeback this summer as the world moves offscreen. But, the…
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Campaign Spotlight: To celebrate BSA Ladybird’s 25th year, Ogilvy Bangalore launches new campaign
BANGALORE, INDIA — BSA Ladybird has been the leading name in cycles for 25 years now, setting a benchmark in…
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Campaign Spotlight: Linkedin users get real with their insecurities in campaign by BBH Singapore’s Barn Internship Program
SINGAPORE — What would our LinkedIn feeds look like, if we all said how we really felt about our achievements? …
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Campaign Spotlight: Local artists create a “forest of poles” with Converse as a warning against the environmental crisis in Rio de Janeiro
SAO PAULO, BRAZIL – Created in 2020 by the inventor of the iconic Chuck Taylor All Star sneakers, active in 27…
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Campaign Spotlight: Let’s test, trace and vaccinate – Singapore launches airline-style COVID-19 safety video to guide the nation into the new normal
SINGAPORE – Tribal Worldwide Singapore has collaborated with the Ministry of Communications and Information (MCI) to launch ‘Together, towards a new…
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Campaign Spotlight: GC Aesthetics fights peeping toms and topless censorship with Be Sweet campaign
MADRID, SPAIN – The leading Irish breast implant company GC Aesthetics, together with the production company be sweet, is determined that…
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Campaign Spotlight: Taproot Dentsu launches Urban Company’s swoon-worthy salon-at-home surprises
MUMBAI, INDIA – Urban Company, Asia’s largest at-home services marketplace, has roped in Taproot Dentsu, the creative agency from the house…
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Campaign Spotlight: How one bowl of bolognese could help an industry of millions facing burnout
AUCKLAND, NEW ZEALAND — Global advertising industry award winner and recovering workaholic, Karen Maurice-O’Leary (Kaz), is launching a new anti-burnout…
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Campaign Spotlight: St Luke’s stages an alien crash landing in first campaign for Beavertown Brewery
LONDON, UK — St Luke’s first work for Beavertown Brewery takes the brand above the line for the first time…
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Campaign Spotlight: Through Ace Saatchi & Saatchi, Anne Curtis makes a comeback with foodpanda deals’ #AnnePagbabalik
MANILA, PHILIPPINES — Her singing started as just a joke in Showtime. Then she surprises everyone with not just one,…
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Campaign Spotlight: NutriAsia and Dentsu Jayme Syfu give comfort to Filipinos with the new UFC Soup
MANILA, PHILIPPINES — It was in the middle of 2020 that people learned how to live with the new normal,…
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Campaign Spotlight: LONDON Advertising launches mass media campaign to take ethical investing ‘out of the City and into the High Street’
LONDON, UK — A new brand is launching today called DUGUUD with an advertising blitz not seen in the finance…
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