PHILIPPINES – They have a better eye for Cannes Lion winners than you. Presenting the 2010 Leo Burnett Cannes Prediction Reel winners:
1st Boyet Custodio, JWT
2nd Mark Pecson, Ace Saatchi & Saatchi
3rd Astrid Figuracion, Leo Burnett
RULES
The rules for Cannes Predictions are simple. There are 40 entries on the reel. Participants select the 15 that they consider most likely to be awarded a Lion by the Cannes juries. If one of the participant’s 15 choices wins a Grand Prix, it earns 50 points. For every Gold Lion chosen, 30 points; for every Silver Lion, 20 points, and for every Bronze, 10 points. For selections that win multiple Lions, such as a Bronze in TV and a Gold for Craft, only the score for the highest award received is counted. For each choice that wins a Lion in a category other than Film, the participant receives 20 points. For any choice wins more than three Lions, 40 points are given.
The Leo Burnett Cannes Predictions contest is for educational and entertainment purposes only. Votes cast bear no influence whatsoever on the decisions made by the Cannes Lions jury.
