Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: MullenLowe and 4As Philippines launch “Off-Strat Tote Bags” for an on-point cause
MANILA, Philippines– In the wake of the longest quarantine in the world, jeepney drivers are among the hardest-hit in the…
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Campaign Spotlight: Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
LONDON, UK – Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London…
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Campaign Spotlight: Ogilvy creates “Itna aasan Hai” for New Amazon Sellers
BENGALURU, India– Amazon India launches its seller driven campaign ‘Itna Aasan hai’. With thousands of sellers thriving on the Amazon…
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Campaign Spotlight: Serviceplan China creates off-the-wall campaign for Haier Leader i-Case Refrigerator launch
SHANGHAI, CHINA – In the first communication since winning the business in November 2019, Serviceplan China have created the an…
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Campaign Spotlight: Zalando, MISBHV, and Campaign Against Homophobia amplify LGBTQIA+ voices in Poland
WARSAW, POLAND — Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO…
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Campaign Spotlight: Ito ang Panatang Makabangon—Cobra Energy Drink and FCB Manila unleash a spot featuring Workers of the New World
MANILA, PHILIPPINES – Now that we are in a new world, with new norms and unfamiliar challenges, who can we…
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Campaign Spotlight: BMW China partnters with Tatler and Uma Wang to unleash the ‘Qi’ inside the new X5M and X6M models
BEIJING, CHINA – BMW has collaborated with Tatler, the ultimate guide of luxury lifestyle, to launch its new campaign for…
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Campaign Spotlight: mcgarrybowen India Introduces mfine Healthy Rakhis in Digital Consultation App
MUMBAI, INDIA — In an ode to bring a new perspective to the old festival of Rakshabandhan, India’s fastest growing…
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Campaign Spotlight: Scarecrow M&C Saatchi’s #WeOweYou campaign highlights Reliance Jewels’ Aabhar collection
MUMBAI, INDIA — Every year, in the month of August, Reliance Jewels celebrates its anniversary by launching an exclusive range…
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Brand & Business: CIMB’s One Shot at Love Campaign is awarded Marketing and Brand Initiative of the Year
MANILA, PHILIPPINES — CIMB Bank Philippines’ One Shot at Love Campaign has been recognized as Marketing and Brand Initiative of the…
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Campaign Spotlight: Fred & Farid Los Angeles takes quarantine films to the next level for WEBTOON
CALIFORNIA, USA — WEBTOON™ has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With…
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Campaign Spotlight: Thailand Board of Investment and Digitas Thailand thank ‘Crisis’ for in new VDO ad
BANGKOK, THAILAND — Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’…
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Campaign Spotlight: Goodknight launches the ‘Rakshak Ki Rakhi’ with Digitas India, protecting heroes from mosquitos
MUMBAI, INDIA – Over the past couple of months, our world has come to a pause. But while we stayed…
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