Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Director Roni Shao and Sweetshop China create a fun and dynamic world for Vidal Sassoon in new spots from Saatchi & Saatchi Shanghai
SHANGHAI, CHINA – Created for Vidal Sassoon’s (VS) styling range, the high-energy films (with a touch of humour) make a bold…
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Campaign Spotlight: Seven A.D.’s latest spot for Selecta says “Thank You Mom and Dad”
MANILA, PHILIPPINES – Selecta‘s latest campaign from Seven A.D. says, “spending time with you, especially over Selecta ice cream, is…
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Campaign Spotlight: #SocializeResponsibly is the new normal for beer lovers
MANILA, PHILIPPINES — As the pandemic put a freeze to life outside our homes, a new consumer behavior has appeared…
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Campaign Spotlight: TBWA\Dublin launches pro bono campaign for Translators Without Borders
DUBLIN, IRELAND – Translators Without Borders is a non-profit organisation that offers language and translation support for humanitarian emergencies. With…
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Campaign Spotlight: Apple’s Underdogs are back with the latest video revealing the trials of working from home
CUPERTINO, USA – Apple demonstrates their products through their latest campaign showing how working from home amidst this pandemic can…
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Campaign Spotlight: Leo Burnett Bangkok with Thai Health Promotion Foundation trigger viewers to quit drinking alcohol during pandemic
BANGKOK, THAILAND – During this time of COVID-19, people have got to be extra cautious living their daily life to…
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Campaign Spotlight: Let progression take the wheel, Publicis Emil Bangkok creates short for Mercedes-Benz Thailand
BANGKOK, THAILAND – The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few…
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Campaign Spotlight: Kasikornbank and GREYnJ United Bangkok uncover a hidden yet heartwarming story in a sequel to “Docovidtary”
BANGKOK, THAILAND — As the pandemic subsides in Thailand and with the easing of COVID-19 restrictions, businesses are gradually reopening.…
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Campaign Spotlight: Grey Argentina and Itaú Bank take to the streets to serve seniors during the pandemic
BUENOS AIRES, ARGENTINA — Grey Argentina and its client, Itaú, the largest private bank in Latin America, joined forces recently…
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Campaign Spotlight: TBWA\Shanghai creates an adidas neo x Gudetama summer dance challenge
SHANGHAI, CHINA – adidas neo, the youth leisure sub-brand under the adidas Group has teamed up with Gudetama, the ever-popular…
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Campaign Spotlight: Spark helps Kiwis find Matariki in their latest Kupu campaign with Colenso BBDO
AUCKLAND, NEW ZEALAND — Kupu, Spark’s te reo Māori translation app, gets a refresh in time for Matariki. The app,…
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Campaign Spotlight: Sweetshop China’s new work, producing zen films for P&G brand Hair Recipe
SHANGHAI, CHINA – Sweetshop China has produced two films and a print campaign for Procter & Gamble super-food inspired Japanese Brand…
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Campaign Spotlight: DDB Group Philippines’ creative forces behind AFFI’s ‘BUYanihan’ campaign
MANILA, PHILIPPINES – The country’s micro, small, and mid-sized enterprises (MSMEs) have been directly hit by the COVID-19 pandemic, suffering…
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