Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sweetshop launches energetic film for Milo from Ogilvy & Mather, directed by Noah Conopask
HO CHI MINH, VIETNAM – Sweetshop Director Noah Conopask, working for Laughing Buddha Vietnam, is behind a powerful new campaign for…
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Campaign Spotlight: Top Filipino comic book artists join PPE fundraiser by Comic Odyssey and Wunderman Thompson PH
MANILA, PHILIPPINES – Comic Odyssey, in association with Filbar’s and Planet X, and in partnership with Wunderman Thompson Philippines, has…
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Campaign Spotlight: McDonald’s Italy and Leo Burnett Milan boost students’ energy with lessons from history, literature, and more
MILAN, ITALY – In June, high school seniors in Italy were set to face the final exams before graduation, and…
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Campaign Spotlight: Globe promotes #ConnectedAsOne initiative with a tribute video and more access to GoWiFi
MANILA, PHILIPPINES – As the world continues to battle the threat of COVID-19, medical and other essential frontliners have been…
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Campaign Spotlight: Dubai Design District and Serviceplan MEA open the doors to the Distant Neighbours Instagram project
DUBAI, UAE — Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital…
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Campaign Spotlight: The annual Macmillan Coffee Morning proceeds with AMV BBDO’s animated film for the fundraiser
LONDON, UNITED KINGDOM – Macmillan Cancer Support is launching a campaign to encourage the public to take part in the…
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Campaign Spotlight: DDB Dubai and electriclimefilms band together to produce heartwarming films for Abbott’s Ensure
SYDNEY, AUSTRALIA – Working closely with DDB Dubai and Abbott, electriclimefilms Dubai and Sydney teams banded together to produce a campaign…
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Campaign Spotlight: Mother London’s latest campaign breathing new life into the iconic Stella Artois, The Life Artois
LONDON, UK – Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign…
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Campaign Spotlight: Creators and influencers help medical frontliners with #CreatorsUnitePH
With the continuing rise of positive cases in the country, the Creator and Influencer Council of the Philippines (CICP) recognizes its…
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Campaign Spotlight: Thai Health Promotion Foundation reminds Thais of the new ways to survive post-quarantine with witty film
BANGKOK, THAILAND – As the first wave of COVID-19 situation in Thailand is getting better, the government has announced to…
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Campaign Spotlight: Scoot shares its responsive strategy with a film shot on laptops and backgrounds from BLKJ
SINGAPORE – International airline Scoot has always championed the travellers’ desire to Escape the Ordinary. To continuously challenge the status…
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Campaign Spotlight: Safety wins in Jollibee and Publicis JimenezBasic’s “new normal” campaign
MANILA, PHILIPPINES – The country’s leading fast-food chain, Jollibee, together with their long-time agency partner Publicis JimenezBasic, recently released a…
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Campaign Spotlight: Colgate-Palmolive and VMLY&R India launch free teledentistry service to connect with professionals during pandemic
MUMBAI, INDIA – With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive &…
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