Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Loyalty NZ launches new proposition for beloved loyalty programme Flybuys, Colenso BBDO brings the new brand to life
AUCKLAND, NEW ZEALAND – Loyalty NZ has revamped New Zealand’s most-loved loyalty programme, Flybuys, after 24 years and following more than 18…
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Campaign Spotlight: &Co launches an epic trailer unveiling the future of logistics for Maersk to connect the dots for businesses
COPENHAGEN, DENMARK – The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by…
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Campaign Spotlight: Bel-Ami pays homage to healthcare workers in Paris with outdoor campaign
PARIS, FRANCE – Creative and Strategy consulting agency BEL-AMI launches Paris outdoor campaign in homage to caregivers. Moments suspended in…
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Campaign Spotlight: Unilever Nepal promote #HamroNamaste with Rajesh Hamal, a pure gesture to welcome back migrant workers
NEPAL – Unilever Nepal in partnership with UNICEF have created the social initiative #HamroNamaste, a campaign with the mission to make…
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Film: Linya-Linya celebrates all the different colors of the rainbow in animated Pride-inspired short film
MANILA, PHILIPPINES – Linya-Linya celebrates this year’s Pride Month with an animated short film about love, and all its forms.…
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Campaign Spotlight: To those who keep us going, SNICKERS celebrates frontline warriors with the help of consumers
SINGAPORE – SNICKERS®, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley, has launched an interesting campaign to express…
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Campaign Spotlight: Carlsberg Malaysia passes on 100 beers to loyal Liverpool fans for the world’s first virtual keg
KUALA LUMPUR, MALAYSIA – This weekend saw Malaysia jumping almost as high as Merseyside as fans across the country celebrated Liverpool’s historic…
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Design: Creative studio Odin & Grotesk says ‘Bangon Pinas’ with jeepney folk art-inspired campaign
There’s more to them than a cool Instagram page. A boutique studio founded by three young creatives, Odin & Grotesk…
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Campaign Spotlight: David Ogilvy comes to life on his 109th birthday to talk to us about these tough times with Ogilvy India
MUMBAI, INDIA – Ogilvy India is celebrating its legendary founder’s 109th birthday in a novel and a pragmatic way. Simply put, it’s…
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Campaign Spotlight: Leo Burnett Thailand reimagines the chewing gum culture in Thailand for Dentyne
BANGKOK, THAILAND – Leo Burnett Group Thailand creates a new language for teenagers that lets them enjoy unstoppable deliciousness of…
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Campaign Spotlight: KFC’s ‘KFC YOU SOON’ playlist serenades customers as dine-in reopens
KFC fans can now enjoy the KFC restaurant experience once again, as the brand has reopened its doors for Dine-In…
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Campaign Spotlight: On Sports launches a full-length feature documentary on the refugee experience, “RUN”
ZURICH, SWITZERLAND – Run. That’s what refugees do. Their race starts with the sound of a gun, not a starter pistol.…
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Campaign Spotlight: Virtual Shibuya showcases a glimpse of travel in the new normal
TOKYO, JAPAN — Shibuya, an energetic commercial and business district where the latest popular trends get their start, showcases a city…
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