Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Volkswagen Bids Farewell to the Iconic Beetle After 7 Decades of Production with a Nostalgic Campaign
MANILA, PHILIPPINES – As we greet a new decade, we bid goodbye to one of the most iconic cars in…
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Campaign Spotlight: GoCompare Promotes the Importance of an Insurance Policy in New Ad by Droga5 Called “Deer”
LONDON, UNITED KINGDOM — Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched…
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Campaign Spotlight: It’s time to relive your childhood with Jollibee’s iconic ‘Isa pa, Isa pang Chickenjoy’!
Find out why this classic chant for the crispylicious, juicylicious Chickenjoy is so iconic to Jollibee. For generations, Filipino families—have…
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Campaign Spotlight: Marcel and Match Reveal Seriously Intimate Couples in New “If Commitment is Your Thing” Campaign
What if commitment was the coolest thing we could bring back to online dating? Match, the European leader in online…
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Campaign Spotlight: Santa’s Surprise Warms Audiences’ Hearts in AirAsia Philippines’ Newest Spot
“The true Christmas spirit is about you caring enough to give to somebody. “ “SANTA GIVES, NOT RECEIVES… NOT THIS…
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Campaign Spotlight: Coca-Cola Invites Millennials to Get Closer to “Taste the Feeling” with Emoji Fizzy Bubbles by Ogilvy Bangkok
BANGKOK, THAILAND – Coca-Cola is about uplifting people to unite for a joyful world. In an attempt to connect millennials with…
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Campaign Spotlight: Wargaming’s World of Talks Transforms into a Winter Wonderland for the Holidays with Biborg
PARIS – This holiday season, video game publisher Wargaming selected agency Biborg to accompany them in their end-of-year communication for…
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Campaign Spotlight: McDonald’s Surprised Motorists on Payday Friday with Free Fries, Partnering with Leo Burnett Manila
MANILA, PHILIPPINES — With the holidays fast approaching, the traffic situation in Metro Manila is bound to get even worse…
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Campaign Spotlight: Whisky Flasks Are Now Fashion Accessories to be Flaunted as CP+Brasil Launches “Johnnie N Go” for Johnnie Walker
Remember the old cowboy whiskey flasks? Johnnie Walker just turned them into new fashion accessories. “What had been created to…
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Campaign Spotlight: Get Inspiration for Your Next Vacation with Department of Tourism’s Newest Video Ad by BBDO Guerrero
What makes the perfect getaway? Three things. Sunsets, shores, and the beach. This seems to be exactly what the Department…
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adobo Picks: Rounding Up the Ads that Gives Us that Christmas Feels with Jumpers, Holiday Carols, Dragons, and… Cardi B?
MANILA, PHILIPPINES – It’s that time of the year again, when the Christmas spirit grows stronger, dominating perhaps almost every…
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Campaign Spotlight: Delta Air Lines Releases New Quirky Film to Help Filipinos Get to Know their New Array of Premium Services
MANILA, PHILIPPINES – Delta Air Lines is running a new campaign in the Philippines through a two-part video series to…
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Campaign Spotlight: ŠKODA and Rosapark Give Us the “Key” to Ending the Year on a Good Note
2019 was a remarkable year for ŠKODA. This year ŠKODA’s results were even stronger than last, with +12.6% registration in…
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