Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ambi Pur Urges Thai Drivers to Recognize the Hidden Stinks in their Cars with “The Innocent” by CJ Worx
BANGKOK, THAILAND – Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign,…
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Campaign Spotlight: Sweetshop’s Andrew Lang Brings in Worlds of Vibrance in CNY Film for Carlsberg with Grey Hong Kong
SHANGHAI – Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy…
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Campaign Spotlight: Catriona Gray Teaches You How Not to Act in a Drinking Session in McCann’s New Ad for San Mig Light
MANILA, PHILIPPINES — How not to act in a drinking session with friends? This is the question that McCann Worldgroup…
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Campaign Spotlight: Alaska Raises Awareness on Dementia through Interactive Heartfelt Exhibit together with MullenLowe Philippines and Noli Alzheimer’s Care Center
MANILA, PHILIPPINES — Christmas is a time of making memories. But when the mind begins to fade away, as in…
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Campaign Spotlight: Volkswagen Bids Farewell to the Iconic Beetle After 7 Decades of Production with a Nostalgic Campaign
MANILA, PHILIPPINES – As we greet a new decade, we bid goodbye to one of the most iconic cars in…
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Campaign Spotlight: GoCompare Promotes the Importance of an Insurance Policy in New Ad by Droga5 Called “Deer”
LONDON, UNITED KINGDOM — Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched…
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Campaign Spotlight: It’s time to relive your childhood with Jollibee’s iconic ‘Isa pa, Isa pang Chickenjoy’!
Find out why this classic chant for the crispylicious, juicylicious Chickenjoy is so iconic to Jollibee. For generations, Filipino families—have…
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Campaign Spotlight: Marcel and Match Reveal Seriously Intimate Couples in New “If Commitment is Your Thing” Campaign
What if commitment was the coolest thing we could bring back to online dating? Match, the European leader in online…
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Campaign Spotlight: Santa’s Surprise Warms Audiences’ Hearts in AirAsia Philippines’ Newest Spot
“The true Christmas spirit is about you caring enough to give to somebody. “ “SANTA GIVES, NOT RECEIVES… NOT THIS…
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Campaign Spotlight: Coca-Cola Invites Millennials to Get Closer to “Taste the Feeling” with Emoji Fizzy Bubbles by Ogilvy Bangkok
BANGKOK, THAILAND – Coca-Cola is about uplifting people to unite for a joyful world. In an attempt to connect millennials with…
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Campaign Spotlight: Wargaming’s World of Talks Transforms into a Winter Wonderland for the Holidays with Biborg
PARIS – This holiday season, video game publisher Wargaming selected agency Biborg to accompany them in their end-of-year communication for…
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Campaign Spotlight: McDonald’s Surprised Motorists on Payday Friday with Free Fries, Partnering with Leo Burnett Manila
MANILA, PHILIPPINES — With the holidays fast approaching, the traffic situation in Metro Manila is bound to get even worse…
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Campaign Spotlight: Whisky Flasks Are Now Fashion Accessories to be Flaunted as CP+Brasil Launches “Johnnie N Go” for Johnnie Walker
Remember the old cowboy whiskey flasks? Johnnie Walker just turned them into new fashion accessories. “What had been created to…
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