Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: As Part of Tradition, VMLY&R Rolls A Giant Pineapple Around Singapore to Launch New Caltex Station
SINGAPORE – Residents in Singapore could not believe their eyes last Friday, seeing a giant pineapple rolling across the island…
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Campaign Spotlight: Grandparents Get Naughty and Send the Wrong Message in Downy’s Anti-Wrinkle Project with GREY NY
NEW YORK – Statistically speaking, if your clothes are wrinkled and messy, people are more likely to assume you’re up…
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Campaign Spotlight: Quaker Encourages People to “Go Forridge” for Topping Inspiration with new Campaign from AMV BBDO
LONDON, ENGLAND – PepsiCo brand Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign.…
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Campaign Spotlight: CJ Worx Creates a Spoon for Thai Health Promotion Foundation Designed to Recognize the Right Amount of Salt for Cooking
BANGKOK, THAILAND – Thai Health Promotion Foundation, in collaboration with CJ WORX, created a spoon designed for people to recognize…
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Campaign Spotlight: Viddsee Produces “The Family Portrait” For AXA Insurance Singapore To Promote Awareness of Critical Illness Plans
SINGAPORE – Viddsee today launched ‘The Family Portrait’, a short film produced for AXA Insurance Singapore that captures the financial…
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Campaign Spotlight: Ambi Pur Urges Thai Drivers to Recognize the Hidden Stinks in their Cars with “The Innocent” by CJ Worx
BANGKOK, THAILAND – Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign,…
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Campaign Spotlight: Sweetshop’s Andrew Lang Brings in Worlds of Vibrance in CNY Film for Carlsberg with Grey Hong Kong
SHANGHAI – Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy…
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Campaign Spotlight: Catriona Gray Teaches You How Not to Act in a Drinking Session in McCann’s New Ad for San Mig Light
MANILA, PHILIPPINES — How not to act in a drinking session with friends? This is the question that McCann Worldgroup…
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Campaign Spotlight: Alaska Raises Awareness on Dementia through Interactive Heartfelt Exhibit together with MullenLowe Philippines and Noli Alzheimer’s Care Center
MANILA, PHILIPPINES — Christmas is a time of making memories. But when the mind begins to fade away, as in…
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Campaign Spotlight: Volkswagen Bids Farewell to the Iconic Beetle After 7 Decades of Production with a Nostalgic Campaign
MANILA, PHILIPPINES – As we greet a new decade, we bid goodbye to one of the most iconic cars in…
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Campaign Spotlight: GoCompare Promotes the Importance of an Insurance Policy in New Ad by Droga5 Called “Deer”
LONDON, UNITED KINGDOM — Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched…
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Campaign Spotlight: It’s time to relive your childhood with Jollibee’s iconic ‘Isa pa, Isa pang Chickenjoy’!
Find out why this classic chant for the crispylicious, juicylicious Chickenjoy is so iconic to Jollibee. For generations, Filipino families—have…
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Campaign Spotlight: Marcel and Match Reveal Seriously Intimate Couples in New “If Commitment is Your Thing” Campaign
What if commitment was the coolest thing we could bring back to online dating? Match, the European leader in online…
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