Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett London Makes People Think about McDonald’s Without Ever Mentioning the Brand
LONDON, UK – Building on McDonald’s heritage of iconic out of home advertising, this latest instalment serves time relevant reminders…
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Campaign Spotlight: Bench Goes Old School with the Barbers Pomade, Urges Men to “Be the Leading Man” with TBWA\ SMP
MANILA, PHILIPPINES – Styles may come and go, but there’s no denying the appeal of a classic. Commuters got a shot…
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Campaign Spotlight: Pringles Successfully Traps Interdimensional Duo ‘Rick And Morty’ with Grey In 2020 Big Super Bowl Ad
MICHIGAN, US – Through a partnership with Adult Swim‘s animated pop culture phenomenon, Rick and Morty, this year’s Pringles ad…
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Campaign Spotlight: Old Spice Brings Isaiah Mustafa Back, in Two New Commercials, Created by Wieden+Kennedy Portland
After a decade, The Old Spice guy is now an Old Spice dad. Isaiah Mustafa is back, in the newest…
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Campaign Spotlight: Mars Partners Up with Snapchat in an AR Scavenger Hunt, Created by AMV BBDO
Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented…
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Campaign Spotlight: EuroMillions Enters a New Era with Romance and Asks, “What Kind of a Millionaire Would You Be?”
PARIS, FRANCE – Following a competition pitting it against four other agencies, Parisian agency Romance was selected by Française des…
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Campaign Spotlight: Bouygues Telecom Launches New Brand Positioning with Heartwarming Film by BETC
PARIS, FRANCE – The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward…
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Campaign Spotlight: Nissan Turns Internet Memes on Personal Space Into Insightful Car Technology Ads with TBWA\ Helsinki
FINLAND – Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses…
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Sustainability: Fashion Designer Masaba Gupta Joins UNEP India and Ogilvy in Saying NO to Plastic in Style with #IWillWearOutPlastic
MUMBAI, INDIA – UNEP India joins hands with Ogilvy India to launch an innovative campaign to highlight its work on phasing out…
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adobo Picks: The Campaigns that Made Us Laugh Out Loud, Weep Like a Baby, and Run to Our Loved Ones for Chinese New Year
MANILA, PHILIPPINES – The Year of the Metal Rat is upon us, and brands are restless as ever to capture…
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Campaign Spotlight: INTERSPORT Launches Mission to Help People Find their Place in Sport with WE ARE Pi
BERN SWITZERLAND – INTERSPORT, the world’s leading sports retailer, launches “Wherever You Take Training”, the first chapter of a multi-category…
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Campaign Spotlight: Fisherman Integrated Showcases Grab’s Everyday, Everything Super App for CNY Through Hilarious Tai Chi Film
KUALA LUMPUR, MALAYSIA – Grab has once again collaborated with two-time Golden Kancil winner Fishermen Integrated, this time for its…
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Campaign Spotlight: Trade Me Pushes The Trash/Treasure Paradigm Further with Colenso BBDO and Clemenger BBDO
NEW ZEALAND / AUSTRALIA – Trade Me has extended their recent ‘There’s someone for everything’ platform with agency Colenso BBDO…
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