Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: McDonald’s Surprised Motorists on Payday Friday with Free Fries, Partnering with Leo Burnett Manila
MANILA, PHILIPPINES — With the holidays fast approaching, the traffic situation in Metro Manila is bound to get even worse…
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Campaign Spotlight: Whisky Flasks Are Now Fashion Accessories to be Flaunted as CP+Brasil Launches “Johnnie N Go” for Johnnie Walker
Remember the old cowboy whiskey flasks? Johnnie Walker just turned them into new fashion accessories. “What had been created to…
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Campaign Spotlight: Get Inspiration for Your Next Vacation with Department of Tourism’s Newest Video Ad by BBDO Guerrero
What makes the perfect getaway? Three things. Sunsets, shores, and the beach. This seems to be exactly what the Department…
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adobo Picks: Rounding Up the Ads that Gives Us that Christmas Feels with Jumpers, Holiday Carols, Dragons, and… Cardi B?
MANILA, PHILIPPINES – It’s that time of the year again, when the Christmas spirit grows stronger, dominating perhaps almost every…
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Campaign Spotlight: Delta Air Lines Releases New Quirky Film to Help Filipinos Get to Know their New Array of Premium Services
MANILA, PHILIPPINES – Delta Air Lines is running a new campaign in the Philippines through a two-part video series to…
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Campaign Spotlight: ŠKODA and Rosapark Give Us the “Key” to Ending the Year on a Good Note
2019 was a remarkable year for ŠKODA. This year ŠKODA’s results were even stronger than last, with +12.6% registration in…
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Campaign Spotlight: Wallace & Gromit Return to Star in Massive Stop-Motion Project for DFS by Aardman and krow
DFS has partnered with Academy Award®-winning animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.…
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Campaign Spotlight: Goodstein Creates Explosive Film for Volkswagen Touareg Starring China’s Wu Jing
SHANGHAI – Wu Jing is a national treasure. His movie ‘Wolf Warrior 2’ is the highest-grossing film at the Chinese…
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Campaign Spotlight: Have a Seat and Talk It Out With Meridian Brandy and GREYnJ United Bangkok as They Promote Social Harmony in New Film Series Entitled ‘The Bar’
In Thailand, a heavily buddhist country, the laws and regulations on alcohol advertising are extremely strict. Making it almost impossible…
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Campaign Spotlight: Serviceplan Suisse and DillySocks Are Here to Remind Us That Standing Out Isn’t Always Easy
Zurich, Switzerland – Serviceplan Suisse have created an edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers…
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Campaign Spotlight: Ensemble Worldwide and Universal McCann Bring The KFC Hot & Cheezy Burger Back With an Exciting Modern Twist
Kuala Lumpur, Malaysia – Ensemble Worldwide and Universal McCann (UM) have launched a mobile only campaign with KFC to promote the…
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Campaign Spotlight: The Force is Stronger on this Limited Edition ‘Star Wars’ Coca-Cola OLED-Enabled Bottles
Have you ever thought of challenging someone in a duel, the “Jedi” way? Well, now you can! https://www.instagram.com/p/B5q-h13K0be/?utm_source=ig_embed&utm_campaign=embed_video_watch_again Coca-Cola Singapore…
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Campaign Spotlight: Introducing “Lost and Found”, A Film That Brings Back Traditions of the Past By Mother Shanghai and Airbnb
Shanghai: Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re…
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