Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure
LONDON, UK – Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt…
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From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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Play through the hate: this Pride season, trans voices deserve your support
MANILA, PHILIPPINES – The Philippines just topped the charts in a way that demands attention: we now have the largest…
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Nissan brings Silence Nanocars to Cannes Lions with ‘Little Big Ideas’ starring adland’s favorite creator, Rob Mayhew
CANNES, FRANCE — Nissan Silence and leading LinkedIn and TikTok influencer Rob Mayhew have teamed up in a brand new…
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The LEGO Group reinvents Father’s Day gifting with a playful twist
DUBAI, UAE – This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to…
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Jollibee celebrates joy, Filipino pride, and their global milestones with ‘Bida Best, Bida Pinoy’ campaign
MANILA, PHILIPPINES – Filipino creativity and excellence have always been a source of national pride — and no brand captures…
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Signal Theory and SixTwentySix unveil a bold, humor-led campaign for American Pecans
LOS ANGELES, USA – With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s “Surprisingly Snackable Pecans” campaign aims to…
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Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’
CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the…
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Somersby Asia embraces a ‘No Nonsense’ approach to life in new brand campaign starring Yeonjun of TOMORROW X TOGETHER (TXT)
SINGAPORE – Somersby, one of the world’s favourite fruit-flavoured alcoholic drinks has kicked off a new brand campaign in Asia starring…
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KitKat’s ‘Phone Break’ by VML Czechia wins Grand Prix at 2025 Cannes Lions with clever twist on screen time culture
CANNES, FRANCE – When J. Walter Thompson copywriter Donald Gilles conceptualized the “Have a Break, Have a KitKat” tagline for…
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Octowaltz: BMW launches virtuosic heart of joy campaign
HAMBURG, GERMANY – In BMW’s new brand campaign, an octopus performs an impressive underwater waltz — powered by a central nervous…
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Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign
HONG KONG – Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the…
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Happydent brings its signature glow to a new generation with McCann Worldgroup India
DELHI, INDIA – McCann Worldgroup India, in partnership with Perfetti Van Melle India, has unveiled a captivating new campaign for…
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