Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Heineken & Publicis Italy Reminds UCL Football Fans Games Get Better When Watched Together
UEFA Champions League games are arguably as best as football can get. No doubt each action-packed round will get your…
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Orange is the first operator to speak-out across 27 countries about the risks associated with digital uses. This new campaign…
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Campaign Spotlight: Olay and Lazada “Double Up” with Grey on Latest Ad Celebrating Women’s Dual Role for Super Brand Day
SINGAPORE – To give recognition to the women in our lives, Olay has teamed up with Lazada for its biggest…
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Campaign Spotlight: Biborg Celebrates the Gaming Community as Ubisoft Selects it to Lead the Artistic Direction of the New “Ubisoft Experience” Event Series
For the first time, Ubisoft has decided to organise a series of special events for its devoted fans around the…
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Campaign Spotlight: TGH Collective Goes Vertical for CIMB Bank BusinessGo, Highlighting its Benefits in an Innovative and Fun Way
SINGAPORE – TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up…
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Campaign Spotlight: Intimissimi Launches the #BraTwist by 72andSunny with a Fun Campaign and AR Experience Starring Sarah Jessica Parker
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand…
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Campaign Spotlight: Try and Date Colonel Sanders in This Game Conceptualized by Wieden + Kennedy Portland for KFC
We’ve all probably seen KFC’s logo. It’s a bit hard to miss when you can find the fast food chain…
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Campaign Spotlight: Publicis Italia Encourages DIESEL Customers to Enjoy the Outfits They Buy Before Returning it Back to the Store
BREGANZE, ITALY – You may have heard of the term “Wardrobing.” The word is used for the act of buying…
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Campaign Spotlight: Nestlé NANKID Philippines Pays Tribute to People Behind Every Amazing Possible Starring Filipino Parents, Doctors and Leaders
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”.…
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Campaign Spotlight: GIGIL Unveils Millennials’ True Fears in CLiQQ by 7-Eleven Campaign in Time for Friday the 13th
What keeps you up at night? What figure lingers in the shadows as darkness descends? What nightmare follows you around…
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Campaign Spotlight: Universal McCann and Allianz Malaysia Share Stories On Protection for Malaysia Day Celebrations
KUALA LUMPUR, MALAYSIA – Universal McCann (UM), IPG Mediabrands’ full service global media agency, and Allianz Malaysia Berhad brings together…
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Campaign Spotlight: Back Market and Marcel Invites People to Change their Point of View on the Refurbished by Hijacking an Iconic Campaign
Last May, Back Market, the French leader in the sale of refurbished high-tech products, launched its new signature: “New is Old”.Determined to…
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Campaign Spotlight: Goodknight and Digitas India Engage Kids to Beat the Mosquito Menace with the Adoption of Personal Repellents
MUMBAI, INDIA – With the rise of vector-borne diseases like malaria and dengue, especially, during the monsoons, Goodknight, India’s leading kid-safe mosquito…
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