Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: AIG and TBWA\ Hakahudo Serve a Humorous Educational Campaign Starring the New Zealand All Blacks
AIG has launched a large-scale campaign educating foreign travelers ‘How NOT to drive in Japan’, as the country readies itself…
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Campaign Spotlight: A Look Into “Nonno”, Sun Life Financial PH’s Tribute to Matteo Guidicelli’s Life Partner in New Film by Indie.Go
The second film to Sun Life Financial Philippines’ “Kaakbay” campaign series was launched at 9AM on July 20, 2019 with…
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Campaign Spotlight: Sun Life Financial PH Celebrates Enchong Dee’s Life Partner with Heartfelt Film by Indie.Go, “Coach”
On July 13, 2019, Sun Life Financial Philippines dropped the very first film to come out of the “Kaakbay” campaign…
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Design: After Burger King & Subway, Turner Duckworth Wows with McDonalds’ New Visual Identity
McDonald’s is arguably one of the most well-known brands in the world, and its visual identity overhaul is long overdue…
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Campaign Spotlight: In Celebration of Rakshabandhan, IGP.com Released a Touching Campaign with The Womb, its New Agency Partner
MUMBAI, INDIA – IGP.com, India’s largest online gifting store offering the best selection of curated gifts, flowers, cakes & personalized…
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Campaign Spotlight: SKYN® Celebrates Moon Landing’s 50th Anniversary with Campaign Reminding Us to Explore Ourselves
This past weekend marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted…
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#adobopicks: 6 Campaigns That Honor the Golden Anniversary Of Mankind Taking One Giant Leap to the Moon
July 20, 1969. A monumental day for all of the human race, or as Neil Armstrong put it, a “…small…
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Campaign Spotlight: Rankin Rewrites the Rules with New Rolls-Royce Phantom Film Starring GOT’s Gwendoline Christie
Rolls-Royce Phantom sits at the apex of the luxury world. It has graced some of the most formative moments of…
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Campaign Spotlight: BBH Barn Interns Tackle Food Insecurity and Casual Sexism in a Series of Projects for Organizations
SINGAPORE – Food is one of the most culturally significant aspects of being a Singaporean and the country is often…
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Campaign Spotlight: The Community is Set to Release Its First Ad for National Rail, Highlighting Rail Travel in a Bright and Fun Way
National Rail have created their first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe…
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Campaign Spotlight: Agency mortierbrigade and NGO Vluchtelingenwerk Vlaanderen Turned Election Posters Into Portraits of Refugees, Crying for “Our People Too”
BRUSSELS – On the occasion of the Flemish Community Day, mortierbrigade and NGO for refugees’ rights Vluchtelingenwerk Vlaanderen recycled the…
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Campaign Spotlight: We Are Social Australia Assembles Samsung’s #TeamGalaxy Trailblazers with Millie Bobby Brown, Steve Aoki, Miquela and Ninja
AUSTRALIA – Samsung is launching a digital campaign via We Are Social Australia to bring together four members of #TeamGalaxy:…
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Campaign Spotlight: This China Airlines Ad by Leo Burnett Taiwan Encourages Viewers to Travel with Injuries, Haunted Souvenirs, and a New Face
Ask anyone, look at any travel ad, or just look up in the sky – wherever you go, someone or…
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