Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sigma Introduces the World’s Smallest and Lightest Pocketable Full-Frame Camera in New Ad
Portable, flexible, and seamless. These are three words that describe Sigma fp. Through a beautiful concept video, Japanese camera manufacturer…
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Campaign Spotlight: adam&eveDDB’s ‘Amazing Starts Here’ Campaign Celebrates Real Stories of What Goes on Behind Winning the National Lottery
LONDON — Michelle, a real-life employee operator at The National Lottery Camelot’s contact centre, is the star of the new ‘Amazing…
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Campaign Spotlight: Fita’s “Feeling Institute Tawa Academy” by GIGIL Gives Students Lessons on Selfies, Moving On, and Being an Influencer
Words by Bea Cerda Have you ever wondered how school would be like if it taught you how to take…
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Campaign Spotlight: Global Energy Drink ‘Carabao’ Asks “What Fuels Your Fighting Spirit?” to the Chinese Workforce with New Ad by BBH China
Shanghai – In recent history, the remarkable rise of the Chinese economy has been built upon the hard work of those…
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Campaign Spotlight: Prudence Foundation’s “Safe Steps Kids” Aims to Educate Young Filipinos on Saving Lives During Emergencies
MANILA – Parents will be able to breathe more easily knowing that The Powerpuff Girls are on hand to save…
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Campaign Spotlight: Become a Trendsetter with KFC Russia’s New “Mam Cupy Bucket Hat” in Collaboration with Wieden + Kennedy Amsterdam
Words by Bea Cerda When it comes to finger lickin’ good chicken, the world turns to KFC. The red and…
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Campaign Spotlight: An Ad that Doubles as a Netflix Quest, BETC Paris and Bouygues Telecom Challenges Viewers to “Spot The Reference”
Bouygues Telecom, the leading French Telecom’s operator that had the internet going crazy over their Awkward Dad dancing to Redbone’s…
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#adobopicks: #LoveWins Has Come a Long Way From its Taboo Days as Different Brands Celebrate the LGBTQ+ Community this PRIDE 2019
Fifty years after the historical Stonewall Riots, PRIDE Month 2019 brought a huge amount of support to the LGBTQ+ community.…
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Campaign Spotlight: Geometry Japan Encourages the Youth to Dry Kombu Kelp Through the Kombu Hosu! Hosu! Game
Shanghai – Japan’s Rishiri Town on the northern side of Hokkaido, in partnership with Geometry Japan, created a web app…
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Campaign Spotlight: Spotify Reveals its First Multilingual Campaign in India and Encourages Users to “Keep Listening, Uninterruped”
MUMBAI – Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify, the world’s most…
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Campaign Spotlight: Cheil Spain Launches Campaign for International Committee of the Red Cross to Break the Prejudice Around Missing Relatives
International Committee of the Red Cross is launching a film to tell the real stories of people looking for their…
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Campaign Spotlight: Apple’s Latest Campaign from TBWA\ Media Arts Lab will “Bounce” the Blues Away on the Gloomy Days
Words by Bea Cerda Whether it’s the gloomy weather, the morning commute, or the idea of what the day brings,…
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Campaign Spotlight: Duval Guillaume’s “iAmazonia” for Greenpeace Urges People to Save the Amazon Rainforest
It’s only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought…
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