Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Samsung Empowers to #DoWhatYouCant for a Better Future
What does the future hold? Back in the 1950s, Doris Day answered that question with a simple lyric: “Que será,…
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Campaign Spotlight: Can two A.I bots fall in love? MullenLowe Singapore gets Closeup and Live
To celebrate the day of romance, Closeup Toothpaste is working with creative agency, MullenLowe Singapore to discover if love can…
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Campaign Spotlight: Danone Decorates the Streets of Paris with Beautiful Guerilla Posters to Celebrate a Century of Yoghurt
Happy 100 Years of Yoghurt! Danone and BETC Take the Party to the Streets In case you missed it, French…
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Campaign Spotlight: Leo Burnett Paints “The Future” For Samsung and Promises Que Será Será
Guest Contributor: Theda Braddock Take a classic song with a universal message, re-mix and use in ad campaign. It might…
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Campaign Spotlight: W+K São Paulo Break Guinness Record for Longest Commercial Aired with Old Spice’s “Endless Commercial”
Record broken brought agency and client into Record Guinness Book, with a campaign to reinforcing the launch of Old Spice’s Durascent…
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Campaign Spotlight: Ogilvy Mumbai Gives February A Voice with New Bournvita Lil Champ New Radio Ad
MUMBAI, February 10, 2019—Ogilvy Mumbai has devised an intriguing and engaging radio spot titled “I am February” for its client…
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Sound On: Mastercard Debuts Sonic Brand, with Camila Cabello’s ‘Priceless Surprises’
Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila…
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Campaign Spotlight: McCann Panamá Illustrates #StrawsSuck, 500-Year-Timeline of Environmental Damage vs. Innovation
Panamá City, 7th February 2018— McCann Panamá proposes a graphic campaign for Fundación MarViva, created 3 pieces using a plastic straw as…
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CAMPAIGN SPOTLIGHT: McDonald’s Reunites Comedic Duo for their Latest Campaign
A classic comedy duo for an equally classic food pair. This is the secret behind McDonald’s latest campaign for their…
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#CampaignSpotlight: Dinosaur Vietnam Launches Moving Campaign with WildAid and Change Vietnam to Put a Stop on Animal Poaching
VIETNAM, January 28, 2019—Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales,…
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Campaign Spotlight: Bulb Launches First TV Campaign with Anomaly
Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars. The suite of…
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Campaign Spotlight: Applebee’s To Go from Grey New York
Applebee’s launches their latest TV spot from Grey New York focusing on its Car Side To Go pick-up service. Set…
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Campaign Spotlight: “Kwentong Jollibee” Features Real-Life Stories of Rejections, Heartbreaks and True Love This Valentine’s Season
This Valentine’s Day, Jollibee returns with a new set of heartwarming Kwentong Jollibee episodes that are sure to melt the…
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