Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Olay’s #FearlessAtAnyAge Campaign empowers women to break free from unfair age-pectations
A survey conducted by Olay Philippines has uncovered that Filipinas are often burdened by the expectations that society puts on…
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Campaign Spotlight: TMW Unlimited puts Little Mix at the heart of new Simple ad campaign
LONDON – The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by…
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Campaign Spotlight: Britain’s Beer Alliance launches major pro-pub campaign by Havas London amidst increasing financial pressures
by Theda Braddock LONDON – The pub – a cultural institution, quintessentially British icon and bedrock of local communities –…
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Campaign Spotlight: In a new brand movie for Coleman created by Geometry Japan, camping brings people together
SHANGHAI – Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With…
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Campaign Spotlight: ‘BBQ Song’ campaign from 84.Paris for Greenpeace emulates 90s hip-hop in message about meat over-consumption
PARIS – Nearly 80% of livestock bred for consumption in France is raised through industrial production, generating serious sanitary and…
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Campaign Spotlight: KFC World Cup ad by Ogilvy Cape Town parodies football player seeking a fowl
by Theda Braddock Even before France won the World Cup, KFC already won big. Football fan or not, you have…
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Vivo caps extraordinary My Time, My FIFA World CupTM campaign in Russia
MOSCOW – Global smartphone brand Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup RussiaTM, joined the music performance…
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Campaign Spotlight: Wieden+Kennedy Shanghai and the all-new BMW X3 presents ‘Wonderdad’
SHANGHAI – For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming…
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Campaign Spotlight: TBWANEBOKO and adidas harness the power of running to fight marine plastic pollution
AMSTERDAM – TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe…
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Campaign Spotlight: Bench and TBWASantiago Mangada Puno celebrate LGBTQ+ with bold repack in ‘Generation Fluid’
MANILA – For Pride Month 2018, Bench, the Philippines’ leading fashion and lifestyle brand, joined in the festivities by redesigning…
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Volvo Car UK and Grey London celebrate modern family diversity with eye-catching signage redesign at Westfield London as part of its launch for new V60 estate car
LONDON – To mark the launch of the new V60, the contemporary iteration of its premium mid-sized estate car, Volvo…
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Campaign Spotlight: Serviceplan and METRO are making history presenting a new global brand campaign and brand identity
HAMBURG – The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success…
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Campaign Spotlight: The&Partnership rolls out pan-European ‘Just Go’ platform for new Toyota Aygo
LONDON – The&Partnership will this week launch a pan-European communications platform for the brand-new Toyota AYGO, daring consumers across 17…
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