Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Geometry Prague and NeuroDigital bring iconic sculptures to life for the blind and visually impaired through VR experience
PRAGUE – Geometry, in partnership with NeuroDigital, is making art more accessible to the blind with an immersive VR experience…
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Campaign Spotlight: BBDO Guerrero launches a 2018 annual organizer for Snickers – in March
MANILA – BBDO Guerrero showcases a new take on the Snickers’ “You’re not you when you’re hungry” campaign with the…
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Campaign Spotlight: BBDO Indonesia launches awareness campaign for tuberculosis awareness with Forum Stop TB Partnership Indonesia and USAID Indonesia
SINGAPORE – Indonesia has the 2nd highest burden of tuberculosis (TB) in the world, resulting in an estimated 300 deaths…
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Campaign Spotlight: GREYnJ United and True Corporation do their bit for Autism awareness
BANGKOK – To celebrate World Autism Awareness Day 2018, True Corporation partnered with the Autistic Thai Foundation to create awareness,…
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Campaign Spotlight: BBDO NY and Sandy Hook Promise launch new awareness program with ‘The Other Side’
by Theda Braddock Twenty school shootings since the beginning of 2018. A horrific statistic and one that the organization Sandy…
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Campaign Spotlight: Tiger Beer and Marcel Sydney champion the potential of a new generation with ‘The Uncaged’
SYDNEY – Since 2013, world-acclaimed Asian lager, Tiger Beer, has championed emerging Asian talent. The latest campaign takes this idea…
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Campaign Spotlight: Romance continues to warm our hearts with “Maman, la Plus Belle du Monde,” another emotional tale for grocery chain Intermarché
by Theda Braddock The third in a wave of successful campaigns for French agency Romance and their client, Intermarché, “Maman,…
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Campaign Spotlight: McDonald’s and Leo Burnett Manila shine a light on new hope in Marawi on National Breakfast Day
MARAWI – The capital city of Lanao del Sur never wanted headlines. It was, for the most part, a quiet…
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Campaign Spotlight: Publicis Italia creates campaign for Diesel’s JoggJeans
MILAN – Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the…
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Campaign Spotlight: Jollibee and Digit’s latest heartwarming video will make you want to hug your kid
MANILA – The way parents raise their kids during these formative years is critical in shaping their character and values,…
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Campaign Spotlight: Atom Araullo is the headliner in Leo Burnett Manila’s new McCafe ad
MANILA – The life of a reporter is often lonely. Long nights spent alone watching grim news. Depressing and fake…
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Campaign Spotlight: Reebok India and Isobar India tell the world ‘Bruises Can Be Good’ through a social experiment
SINGAPORE – Isobar India, a global digital agency, launched a thought-provoking campaign, #BruisesCanBeGood, on International Women’s Day. Launched with a…
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Campaign Spotlight: Burger King’s 4 Cheese Swapper lets you upgrade your sad cheeseburgers to the one you deserve in this campaign by NuWorks
MANILA — In a world of cheeseburgers with hardly any cheese, Burger King heeds the call of the broken-hearted cheeseburger…
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