Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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L’Etoile and Possible Moscow demonstrate foundation’s magic by covering up Moscow building’s visual imperfections
MOSCOW – L’ETOILE, one of the largest cosmetics brands in Russia, has adopted a unique way to demonstrate how well…
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Xia Vigor leads Jollibee’s Jolly Spaghetti’s sweet-sarap dance in new made-for-digital video by Publicis JimenezBasic
MANILA – The best tasting, sweet-sarap Jolly Spaghetti has been known to bring out the joyful kid in both kids…
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Uber and Proximity BBDO Russia use car art to find missing children
MOSCOW – In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing…
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SM’s Elevator Girl is now Escalator Girl in new viral campaign
MANILA – SM Supermall’s infamous ‘elevator girl’ has now been promoted to become the new face of the ‘lovescalator.’ Cheridel…
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Blind photographer shows the world’s beauty in Samsung campaign by Cheil Russia
MOSCOW – Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a…
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Little Hearts Foundation partners with TBWASri Lanka to save the beautiful hearts of Sri Lankan children
COLOMBO – Thousands of children with heart diseases in Sri Lanka do not have timely access to treatment due to…
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Campaign Spotlight: Lucky Me’s #OurOneandOnly
The noodle brand, ‘Lucky Me,’ returns once again with a new ad campaign, reuniting once love team, John Lloyd Cruz…
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Cheil Worldwide created a thermal ad to promote Uniqlo’s thermal wear
SEOUL – Cheil Worldwide has created an advertisement for Uniqlo that not only promotes its heat-generating thermal wear, HEATTECH, but…
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Backlash: Kendall Jenner’s ad by Creators League Studio for Pepsi completely misses the mark
It is arguably the worst ad ever made, or at least the most tone deaf. Created by PepsiCo’s in-house content…
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Hershey and Aktuellmix launch “Open Your Mouth and Eat The Site” campaign
SAO PAULO – Hershey and the agency Aktuellmix created a promotion that innovates eating chocolate through the powers of the…
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New Jollibee TVC by Publicis JimenezBasic excites all senses with Chickenjoy’s crispylicious goodness
MANILA – Jollibee, the country’s number one fast-food chain, recently launched a new TV commercial highlighting its flagship product: the…
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“For You,” created by Ogilvy & Mather Japan, helps DAZN kick-off the new J.League season
TOKYO – Revolutionary live sport streaming service, DAZN, recently launched FOR YOU”, a campaign created by Ogilvy & Mather Japan,…
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TMW Unlimited’s ‘Men In Progress’ Lynx campaign sees men talk about real meaning of masculinity
LONDON – TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man…
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