Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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Coca-Cola Foundation Philippines supports General Santos City waste workers through Project E-REDUCE
Since 2018, Project E-REDUCE has worked alongside communities in General Santos City to support a more structured and inclusive approach…
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Football goes vertical as Studio Birthplace turns a rainforest canopy into a pitch for WWF’s ‘Team Forest
Studio Birthplace turned a rainforest in Indonesia into a vertical football pitch, sending players sprinting across the forest floor, scaling…
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Carlsberg, Grey Malaysia help football fans prepare for late-night kickoffs with ‘Extra Time
With football’s biggest matchdays approaching, the brutality of 4am wake-up times for Asian fans inspired Carlsberg Malaysia and Grey Malaysia…
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Jason Williams shares 10 Cannes Lions picks from Publicis Groupe APAC
The best way to stand out at Cannes Lions this year is to lean harder into human insights, writes Jason…
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Google Try On lets you see what you’ll look like in different clothes before you buy
Whether you’re looking for a cozy cardigan, a fresh look for a summer getaway, or the perfect piece for a…
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Simmons shakes up entire category with a fresh new perspective
Simmons, the leader in premium mattress technology, launches its latest Beautyrest brand campaign, Bring On The Day, developed by The…
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Original Source launch new ‘Refreshingly Original’ platform with OOH campaign via SICKDOGWOLFMAN
Original Source bodywash has debuted its new “Refreshingly Original” brand positioning with an out-of-home campaign developed with Melbourne independent creative…
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IKEA has identified Sweden’s sunniest square meter
In Sweden, months of winter darkness have made people obsessed with making the most of every ray of sunshine. Now,…
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Spoticar, 777 prove there are ‘No Compromises Even When Pre-Owned’ in new global campaign
Spoticar (Stellantis Group) is strengthening its position as a leading player in the European pre-owned vehicle market with a new communication campaign created by agency 777. Following the…
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SM Supermalls goes LIVE: The Philippines’ first TikTok LIVE mall campaign, led by YCP
Audiences no longer separate scrolling from showing up. They find a place on their feed at lunch and walk into…
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Simmons reframes sleep as the start of better days in new regional campaign
Simmons, the leader in premium mattress technology, launches its latest Beautyrest brand campaign, Bring On The Day, developed by The Secret…
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Kad Merad goes undercover in Grand Frais’ latest brand film
Following two highly successful TV campaigns (ranked respectively Top 6 and Top 4 among the French people’s favourite ads), Grand…
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