Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Worcester sauce is back: Walkers and VCCP turns a cult favorite into a cultural moment
LONDON, UNITED KINGDOM — A flavor once lost, now found and reborn in a way that only Walkers could imagine.…
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POSB and The Secret Little Agency spark a powerful reminder: Financial planning is love in action
SINGAPORE — What does love look like in the quiet moments between generations? For POSB, it’s not just in the…
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Why did McDonald’s Brazil team up with Duolingo?
SAO PAULO, BRAZIL – Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish),…
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McDonalds Australia, DDB Sydney serve up ode to sports in new campaign
SYDNEY, AUSTRALIA — As the heartbeat of Australia’s sporting culture kicks back into gear with the return of the Australian…
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Truecaller hits a high note with Sheeba Chaddha, Deepak Tijori in new, iconic collaboration
MUMBAI, INDIA — What happens when an iconic app and two beloved Bollywood actors collide? A campaign that hits all…
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CJ WORX and Bar B Q Plaza go sci-fi in latest CRM film
BANGKOK, THAILAND — What do you get when you mix time travel, humor, and a CRM campaign? A clever reminder…
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Lifebuoy & MullenLowe gets chillingly creative: a horror-comedy twist that has Gen Z ‘possessed by coolness’
JAKARTA, INDONESIA — Lifebuoy dives headfirst into the supernatural by launching a new horror-comedy campaign that’s equal parts chilling and…
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SNCF Connect and Rosa Paris encourage people to find themselves in new campaign film The Dancer
PARIS, FRANCE — Fresh off the emotional beats of their first campaign Find Yourself, SNCF Connect and creative powerhouse Rosa…
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Alpine captures the art of lightness in new print campaign by BETC Étoile Rouge
PARIS, FRANCE — French car manufacturer Alpine continues to promote its first-ever fully electric compact sports car the A290 with…
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Dentsu Creative Singapore and MOH launch Live for Tomorrow, Today to champion preventive care
SINGAPORE — In a push to inspire proactive health management, Singapore’s Ministry of Health (MOH) has teamed up with Dentsu…
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Durex is breaking the internet this women’s day, one block at a time
MUMBAI, INDIA – Every time Durex sparks a conversation, the internet responds. The good? Open dialogue about intimacy and protection.…
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GUT and foodpanda dish out flavor and fun in Tastes Like A Good Deal campaign
SINGAPORE — GUT, the independent global creative network known for turning cultural insights into conversation-starting work, has teamed up with…
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Dentsu Indonesia and POCARI SWEAT break Ramadan ad conventions with a horror-comedy
JAKARTA, INDONESIA – Dentsu Indonesia and POCARI SWEAT have taken an unconventional approach to Ramadan marketing with a horror-comedy campaign, “Cairan…
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