Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Wunderman Thompson Kolkata’s film on how Tata Steel is curating an inclusive workplace
KOLKATA, INDIA — Over the years, steel manufacturing company Tata Steel has been known for its spirit of pioneering, one…
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adoboPicks: 47 Years of crisis in 47 seconds, the story of domestic workers in Dubai, and more of this week’s campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Vodafone Ireland spotlights digital protection with Secure Net
DUBLIN, IRELAND — Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new…
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Campaign Spotlight: Right now is the time for a better India, in the latest for The Times of India
MUMBAI, INDIA — The Times of India’s new campaign “The Times of a Better India” celebrates India’s progress through every…
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Campaign Spotlight: LOGI’s ’47 Seconds’ film by Publicis Groupe highlights Lebanon’s 47-year-long energy crises
JDEIDEH, LEBANON — A new film by LOGI, an independent NGO that is advocating for a more transparent, efficient energy…
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Campaign Spotlight: BBH China answers Nike’s challenge to boost imagination with a treasure trove of creativity
SHANGHAI, CHINA — In recent years, with the improvement of Chinese Gen Z’s aesthetic appreciation for artistic creations, youth culture…
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Campaign Spotlight: Carousell creates a song and dance out of home service customer reviews
SINGAPORE — Online marketplace Carousell has launched a new digital and OOH awareness campaign to highlight their home services offering.…
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Campaign Spotlight: Gay Games Hong Kong and DDB Group Hong Kong encourage all to ‘come out’ for the games
HONG KONG — Worldwide sport and cultural event Gay Games 11 Hong Kong (GGHK) is officially inviting anyone and everyone…
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Campaign Spotlight: Hornbach goes street style with a little help from Heimat Berlin
BERLIN, GERMANY — Crafted from materials available to buy in any HORNBACH store, the Sneakerpool — a pool in the…
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Campaign Spotlight: Cheil Worldwide uses gamification and snacks to fight ocean waste
SEOUL, SOUTH KOREA – Cheil Worldwide announced the launch of a new campaign “Seanack” that turns coastal waste into currency to…
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Campaign Spotlight: Home Box launches a collection for domestic workers with film ‘The Hidden Room’
DUBAI, UAE — Expat domestic workers are employed in many homes in the Middle East, but it is a segment…
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Campaign Spotlight: The Glitch and Love Depot are normalizing the topic of sexual pleasure in India
MUMBAI, INDIA — Digital-first creative agency, The Glitch, part of VMLY&R, has conceptualized and created an innovative digital campaign for…
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Campaign Spotlight: Ubank launches brand platform ‘That’s How you Money’ via Whitegrey
SYDNEY, AUSTRALIA — Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY, highlighting…
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