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Digital: Mineski Philippines and Ayala Malls gamify lifestyle events with new online show

MANILA, PHILIPPINES – Mineski Philippines, the largest esports company in the country, is now working with Ayala Malls to bring a fun online experience to mall-loving bachelors and gamers through S.T.A.G. (Stylish Trends for Ayala Malls Gents).


S.T.A.G. is a two-hour live show hosted on the Ayala Malls Facebook page every payday weekend to deliver discounts and giveaways to gentlemen looking to maintain their active on-trend lifestyles despite quarantine restrictions. The show is presented in a fun, gamified format with segments such as “Masterclass” (building PC rigs and other similar workshop), “Big Boy Dreams” (unboxing and product features), and “Dapper Finds” (fashion and style for gamers) to keep audiences entertained.


The pilot episode of S.T.A.G. debuted last November 15 to 14,000 viewers and over 80,000 engagements through live comments and shares over the course of the show. Viewers were treated to exclusive deals and raffles from the episode’s sponsors: Lyka, Asus ROG, and Skoop. Lucky audience members also got to win goodies: 5 winners of 2000 lyka gems each, 5 winners of P3000 worth of Skoop e-vouchers each, and an Asus ROG Strix G15 Laptop worth P66,995!

“Mineski Philippines aims to make impactful collaborations for our community of gamers. Together with the Ayala Malls, we wanted to show our deep insight on gamers by creating unique content that appeals to their passion points. We aim for gamers and gamers-at-heart to gravitate to S.T.A.G. as more content partners come on board,” said Mark Navarro, General Manager for Mineski Philippines.

“Given the unprecedented times, the challenge is to create a program of activities that will ensure a fun and engaging experience to our bachelors. Ayala Malls together with Mineski Philippines takes it a notch higher by giving the gents a unique way to shop, dibs to items they are naturally fond of and avail of exclusive discounts,” said Eunice Velasco, Marketing Director of Ayala Malls. 

The next episode of S.T.A.G. will run on December 6, Sunday on the Ayala Malls Facebook page. Be sure to like and follow the page to not miss out!

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